{"id":310008,"date":"2025-11-26T13:31:36","date_gmt":"2025-11-26T13:31:36","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/310008\/"},"modified":"2025-11-26T13:31:36","modified_gmt":"2025-11-26T13:31:36","slug":"brisbane-broncos-new-logo-design-rebranding-brisbane-news-videos-highlights-home-jersey-away-jersey-reece-walsh","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/310008\/","title":{"rendered":"Brisbane Broncos new logo design, rebranding, Brisbane, news, videos, highlights, home jersey, away jersey, Reece Walsh"},"content":{"rendered":"

The Broncos have delivered an image makeover ahead of the 2026 season, redesigning their logo and playing strip after a premiership-winning campaign.<\/p>\n

It\u2019s the first time in 25 years the famous Brisbane club have sported a different logo, rebranding in the hopes of continuing their success under Michael Maguire.<\/p>\n

The club\u2019s new logo was revealed on Tuesday morning, which will be accompanied by a fresh Broncos battle cry \u2014 \u2018We Charge On\u2019.<\/p>\n

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Brisbane also collaborated with the Queensland government while undergoing their rebranding process, hoping to have the Broncos footprint at key sites ahead of the Olympics in 2032.<\/p>\n

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\u201cThis is more than just a logo – it\u2019s a statement of who we are, where we\u2019re from and importantly, where we\u2019re headed,\u201d Broncos chief executive Dave Donaghy said in a statement.<\/p>\n

\u201cIt honours our past, celebrates our city, and positions us for the next generation, making us recognizable globally as we move towards Brisbane 2032 and as the NRL expands overseas.<\/p>\n

\u201cWe\u2019d be doing the club, our Members and fans a disservice if we didn\u2019t prepare for the broader opportunities in front of us.<\/p>\n

\u201cAnd what a way for our old logo to bow out, having been part of some of the club\u2019s greatest moments, including the history that was made this year.\u201d<\/p>\n

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Brisbane Broncos Home Game jersey worn by Kotoni Staggs.Source: SuppliedBrisbane Broncos Away Jersey (Cyril Connell tribute).Source: Supplied<\/p>\n

The new logo is a nod to the foundation branding in 1988, with a stripe in the middle that signifies the Brisbane river.<\/p>\n

\u201cIt officially retires the outgoing logo, fittingly \u2013 in the wake of the Club\u2019s historic double Premiership year. Ironically, the outgoing logo was last updated following the 2006 Broncos Premiership season,\u201d the club wrote in a statement.<\/p>\n

Head coach Maguire also said: \u201cFor myself it\u2019s about building on the history.<\/p>\n

\u201cThere\u2019s a lot of meaning to the new logo when you dig a little deeper, there\u2019s a great storyline that is told.<\/p>\n

\u201cYou can\u2019t stand still you\u2019ve got to keep moving forward, and we have an exciting group.<\/p>\n

\u201cI feel we\u2019re at the infancy of what we can go towards but it\u2019s going to take everyone to be able to do that and charging on is a big part of it.\u201d<\/p>\n

Brisbane Broncos 2026 logo.Source: Supplied<\/p>\n

For the first time ever, \u2018Brisbane\u2019 will be on the logo instead of \u2018Broncos\u2019 \u2014 differing from the previous two iterations.<\/p>\n

The Bronco itself is also in a forward facing stance, which is said to embody the \u2018We Charge On\u2019 mantra.<\/p>\n

Alongside a new logo, a new away jersey has also been unveiled in a midnight blue colour, which is a tribute to legendary scout Cyril Connell, honouring the club icon.<\/p>\n","protected":false},"excerpt":{"rendered":"The Broncos have delivered an image makeover ahead of the 2026 season, redesigning their logo and playing strip…\n","protected":false},"author":2,"featured_media":310009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-310008","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/310008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=310008"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/310008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/310009"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=310008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=310008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=310008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}