Generative AI giant Anthropic is making its first media waves in Australia ahead of an apparent major push into the market.<\/p>\n
The developer behind the Claude large language models has started working with Sydney-based communications professional Kasi Talbot on the Asia-Pacific market and has recently begun reaching out to Australian journalists.<\/p>\n
In an email to select journalists, seen by Mumbrella, Talbot, formerly Sling & Stone\u2019s global consumer lead, noted that Anthropic hasn\u2019t officially launched in Australia yet but is keen to \u201censure we are including Australia in our global communications map and building relationships with reporters covering AI, tech and innovation.\u201d<\/p>\n
Talbot, who now runs her consultancy Remarkable Comms, added: \u201cFeel free to reach out anytime with questions about Anthropic\u2019s work, or if you need background on AI safety, Claude, or our unique approach. I\u2019m happy to add you to our distribution list for global announcements and regional news if you\u2019re interested.\u201d<\/p>\n
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Talbot declined to comment when contacted by Mumbrella.<\/p>\n
Enjoying Mumbrella? Sign up for our free daily newsletter.<\/a><\/p>\n Although technically available in Australia, Anthropic has yet to put boots on the ground in the market. However, a job advertisement recently on Linkedin suggests this could change soon.<\/a><\/p>\n The company is seeking a \u201cfounding\u201d recruiter to build ANZ teams across sales, partnerships, applied AI, marketing, revenue operations and communications.<\/p>\n According to the ad, these roles will be key to \u201claying the foundation for Anthropic\u2019s long-term success in ANZ.\u201d<\/p>\n Anthropic has already established local customer relationships, notably with the Commonwealth Bank of Australia. <\/a><\/p>\n