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Smirnoff has partnered with Claire Kittle, the wife of George Kittle of the San Francisco 49ers, for a new digital series<\/p>\nDiageo-owned Smirnoff has reprised its \u2018We Do Game Days\u2019 campaign for its fifth season as the official vodka sponsor of the National Football League (NFL).<\/p>\n
Smirnoff has partnered with Claire Kittle, the wife of George Kittle of the San Francisco 49ers, for a new digital series<\/p>\n
To begin with, the brand has created a limited edition merchandise giveaway, which will launch in early December.<\/p>\n
Official licensed NFL designer Aleali May created the range, alongside designers Gavin Mathieu and Kayla Jones.<\/p>\n
The first piece, designed by Jones, is a \u2018bold, boundary-pushing purse that\u2019s part football, part handbag\u2019.<\/p>\n
This will be followed by Mathieu\u2019s football-inspired hoodie, and May\u2019s long-sleeve top and a one-of-one custom varsity game-day jacket.<\/p>\n
\u201cAs NFL fandom continues to evolve and new generations redefine what game days look like, Smirnoff is building on that energy with a fresh take on how We Do Game Days,\u201d said Jennifer Holiday Hudson, Smirnoff\u2019s North America brand leader.<\/p>\n
\u201cWe\u2019ve always been a brand that stands for connection and good times, and we\u2019re bringing that same spirit to how today\u2019s fans enjoy all things surrounding the game.\u201d<\/p>\n
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Official licensed NFL designer Aleali May created the merch range<\/p>\n
One fan will receive the \u2018ultimate game-day win\u2019, including May\u2019s jacket and a trip to San Francisco during Super Bowl weekend (7-8 February).<\/p>\n
\u201cWhat excites me the most about this collaboration with Smirnoff is that it takes that incredible game-day energy and transforms it into something tangible for fans to express themselves and their love for the sport,\u201d said May.<\/p>\n
\u201cAs an NFL fan myself, I\u2019ve designed this jacket to channel that collective energy, and I can\u2019t wait to see it go home with one lucky fan.\u201d<\/p>\n
Smirnoff has also unveiled a lineup of partnerships and talent collaborations, including Team Whistle. In a new digital series called \u2018Wife\u2019d Up, Mic\u2019d Up\u2019, Claire Kittle and Kristin Juszczyk will share their pre-kickoff rituals, from \u2018throwing fits\u2019 to mixing up Smirnoff cocktails.<\/p>\n
The vodka brand has also partnered with 10 NFL teams, including the recently added Buffalo Bills.<\/p>\n
\u201cTeaming up with Smirnoff to bring fans behind the scenes of game day has been so fun,\u201d said Kittle. \u201cWe\u2019re talking hot takes, must-see fits, and moments fans don\u2019t get anywhere else, so don\u2019t miss it.\u201d<\/p>\n
For last year\u2019s Super Bowl, Smirnoff hosted game-day experiences<\/a> in New Orleans, Louisiana.<\/p>\n \u201cWe Do Game Days has always been about one thing \u2013 the fans,\u201d added NFL legend Vernon Davis. \u201cSmirnoff and I go way back, and I\u2019m excited to be helping them remix the game I love for this next generation of fans.\u201d<\/p>\n Related news<\/p>\n \n \n
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