{"id":312272,"date":"2025-11-27T13:41:11","date_gmt":"2025-11-27T13:41:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/312272\/"},"modified":"2025-11-27T13:41:11","modified_gmt":"2025-11-27T13:41:11","slug":"fitness-influencer-suddenly-dies-after-marketing-stunt","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/312272\/","title":{"rendered":"Fitness influencer suddenly dies after marketing stunt"},"content":{"rendered":"<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">A Russian fitness guru has died after pushing his body to the brink with an extreme fast-food binge designed to \u201cprove\u201d the power of his own weight-loss program.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Dmitry Nuyanzin \u2014 a popular trainer and influencer from Orenburg \u2014 had been shovelling down mountains of junk food for weeks as part of a self-styled \u201cmarathon\u201d challenge he claimed would motivate his followers to lose weight with him.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The 30-year-old was reportedly smashing up to 10,000 calories a day in a bid to pack on at least 25kg, before showing fans how fast he could shed it again as part of a bold marketing push for his weight-loss program.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">His meals included pastries and cake for breakfast, dumplings drenched in mayonnaise for lunch, and a burger with two small pizzas for dinner, with packets of crisps to snack on between meals.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The fitness fanatic \u2014 who had spent a decade training high-level athletes after graduating from the National Fitness University in St Petersburg \u2014 also promised to pay 10,000 rubles (about $195 AUD) to anyone who weighed more than 100kg and lost 10 per cent of their body weight by New Year.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/4b6709924ea6e0762fb17806fabfcec0f6977086.jpg\" alt=\"The Russian fitness trainer documented his journey online.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconThe Russian fitness trainer documented his journey online. Credit: EAST2WEST NEWS<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">By November 18, Mr Nuyanzin hit 105kg, stacking on at least 13kg in one month.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">But just one week later, Mr Nuyanzin fell sick and was forced to cancel training sessions.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">He told friends he planned to see a doctor, but that night, Mr Nuyanzin\u2019s \u201cheart simply stopped beating in his sleep\u201d.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">His devastated friends flooded social media with tributes, describing him as bright, positive and \u201can amazing person\u201d.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">His death follows another high-profile case in September, when Belarusian bodybuilder Ilya \u201cGolem\u201d Yefmchuk \u2014 who reportedly consumed 16,500 calories a day to maintain his 158kg frame \u2014 also died of cardiac arrest.<\/p>\n","protected":false},"excerpt":{"rendered":"A Russian fitness guru has died after pushing his body to the brink with an extreme fast-food binge&hellip;\n","protected":false},"author":2,"featured_media":312273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[64,63,134,538,137,44,1346],"class_list":{"0":"post-312272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-fitness","12":"tag-health","13":"tag-news","14":"tag-world-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/312272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=312272"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/312272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/312273"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=312272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=312272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=312272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}