The legendary tennis coach praised Novak Djokovic for turning down lucrative commercial offers just because it did not align with his values, while claiming that others won\u2019t be able to do it.<\/p>\n
A legendary former tennis coach has praised Novak Djokovic after the tennis superstar recently revealed in an interview with Piers Morgan that he refused multiple commercial deals with mega conglomerates as he did not believe in their products and did not want to endorse them to his fans.<\/p>\n
While speaking to the famous British TV personality, Morgan, Djokovic revealed that he also declined a multi-million dollar deal with a major fizzy drink company as he did not want to promote its product.<\/p>\n
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\u201cI refused a lot of the big brands and big paychecks in my career because I cannot represent something that I don\u2019t believe in,\u201d Djokovic said in the interview.<\/p>\n
Also Read | Fans are speculating that it was either Coca-Cola or Pepsi that failed to land Djokovic as their brand ambassador.<\/p>\n Mouratoglou hails Djokovic, slams critics<\/p>\n Now, tennis great Patrick Mouratoglou, who coached Serena Williams and Naomi Osaka before retiring from the trainer\u2019s role, has hailed Djokovic for prioritising his principles over money, while also slamming the fans who had termed the Serbian as \u201cfake\u201d in the past.<\/p>\n \u201cMost athletes dream of huge sponsorship deals. Novak Djokovic has turned down some of the biggest. And the reason says everything about him,\u201d Mouratoglou wrote on LinkedIn.<\/p>\n \u201cIn his conversation with Piers Morgan, Novak Djokovic said something that reveals who he truly is: this is one of the reasons why I\u2019ve always liked Novak so much. He is a true person.<\/p>\n \u201cIt\u2019s almost ironic: for years, people said he was the \u201cfake\u201d one. Yet he is probably the least fake person in the entire tennis world.<\/p>\n \u201cNovak has real convictions and money will never make him do something that goes against what he believes. Most people don\u2019t realize how rare that is.\u201d<\/p>\n Also Read | STORY CONTINUES BELOW THIS AD<\/p>\n Mouratoglou added that he personally knows Djokovic refused to promote video games, saying his ability to turn down big money to avoid endorsing something he doesn\u2019t believe in is a rare quality.<\/p>\n \u201cI know for a fact that he has turned down many deals over the years: because he didn\u2019t believe in the product, because he didn\u2019t align with the company\u2019s values, because he didn\u2019t think video games were good for kids, even if the contract was huge for instance\u2026<\/p>\n \u201cWhether you agree with his views or not doesn\u2019t matter. What matters is that he acts according to them.<\/p>\n \u201cMany will say, \u2018It\u2019s easy for him, he\u2019s rich\u2019. But let me tell you something: Most players who make the same kind of money do not turn down contracts for personal beliefs.<\/p>\n \u201cAnd second: Don\u2019t think that people who have a lot of money don\u2019t want more. For most, it\u2019s never \u201cenough.\u201d<\/p>\n \u201cThat\u2019s human nature, especially in a career where you spend 20 years earning almost nothing before finally having a 10\u201315 year window to secure your financial life.<\/p>\n STORY CONTINUES BELOW THIS AD<\/p>\n \u201cThat\u2019s why Novak is different. For him, money is not a value. Security matters. Stability matters. But not at the price of his integrity.<\/p>\n \u201cWhether you like Novak or you don\u2019t, this part of his personality deserves respect.\u201d<\/p>\n Home<\/a>Sports<\/a>Tennis<\/a>Novak Djokovic hailed by legendary tennis coach for turning down lucrative offers others wouldn\u2019t refuse: \u2018He is the least fake personEnd of Article<\/p>\n","protected":false},"excerpt":{"rendered":"The legendary tennis coach praised Novak Djokovic for turning down lucrative commercial offers just because it did not…\n","protected":false},"author":2,"featured_media":316404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,6563,178671,3592,178668,162191,172275,178669,178667,1520,178670,85,747],"class_list":["post-316403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-djokovic","tag-djokovic-tennis","tag-novak-djokovic","tag-novak-djokovic-declined-lucarative-offers","tag-novak-djokovic-interview","tag-novak-djokovic-news","tag-novak-djokovic-piers-morgan","tag-novak-djokovic-praised","tag-patrick-mouratoglou","tag-patrick-mouratoglou-on-djokovic","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/316403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=316403"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/316403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/316404"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=316403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=316403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=316403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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