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<\/p>\nAccording to the report, 5.64 billion people \u2014 68.7% of the global population \u2014 are now online, with over 144 million new internet users added in the past year.<\/p>\n
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The latest Digital 2025 July Global Statshot report, published by DataReportal in partnership with We Are Social\u00a0<\/a> and Meltwater\u00a0<\/a>, reveals a rapid shift toward mobile-first internet use, social media expansion, and accelerated adoption of AI technologies worldwide.<\/p>\n According to the report, 5.64 billion people \u2014 68.7% of the global population \u2014 are now online, with over 144 million new internet users added in the past year. Mobile devices dominate connectivity, accounting for more than 95% of internet access and generating 62% of all web traffic.<\/p>\n The study also highlights the explosive growth of social media usage, with 5.31 billion active social profiles \u2014 nearly two-thirds of the world\u2019s population \u2014 and a surge in video consumption on platforms like TikTok and Instagram Reels. On average, users spend more than six hours per week watching video content.<\/p>\n A notable trend is the integration of artificial intelligence into daily digital habits. Platforms such as ChatGPT now attract over five billion monthly visits, with 37% of Gen Z reporting usage within the last month. This reflects a broader shift in search behavior, with generative AI tools reshaping how people find and interact with information online.<\/p>\n The report also points to significant opportunities \u2014 and gaps. While digital adoption is accelerating globally, 2.57 billion people remain offline, concentrated largely in Southern and Eastern Asia and Sub-Saharan Africa. Addressing these connectivity gaps, the authors note, is key to achieving inclusive digital growth.<\/p>\n Digital advertising continues to see strong investment, with search ad spend exceeding $316 billion in 2024, up more than 12% year-on-year. The report links this growth to evolving consumer behaviors across e-commerce, video streaming, and mobile-first commerce.<\/p>\n The Digital 2025 July Global Statshot offers over 500 slides of insights into internet, social, and mobile trends. It emphasizes the urgency for businesses and policymakers to adapt strategies to a mobile, AI-driven digital future.<\/p>\n","protected":false},"excerpt":{"rendered":"According to the report, 5.64 billion people \u2014 68.7% of the global population \u2014 are now online, with…\n","protected":false},"author":2,"featured_media":32217,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[64,63,237,105],"class_list":{"0":"post-32216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-au","9":"tag-australia","10":"tag-internet","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/32216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=32216"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/32216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/32217"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=32216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=32216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=32216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}