![\"Michael](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/XPB_1034600_HiRes.jpg\")
<\/p>\nPepsiCo is to return to being a Formula 1 team sponsor next year for the first time since its 7UP brand\u2019s iconic title partnership with Jordan in 1991.<\/p>\n
The American company has announced a new major deal with Mercedes that revolves around three of its core brands: Gatorade, Sting and Doritos.<\/p>\n
Together, PepsiCo and Mercedes plan a host of fan activations but also other joint projects including integrating input from Gatorade\u2019s Sports Science Institute to help deliver performance solutions for the Mercedes squad.\u00a0<\/p>\n
The Mercedes tie-up marks an expansion of PepsiCo’s involvement in grand prix racing following a multi-year worldwide partnership it reached earlier this year to be an official partner of F1. That deal, which runs until 2030, revolves around the same Gatorade, Sting and Doritos brands.<\/p>\n
Mercedes boss Toto Wolff said: “Welcoming a company with a portfolio as strong as PepsiCo\u2019s into our partner ecosystem is another sign of the strength of our team and our sport.<\/p>\n
“As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence.”<\/p>\n
Eugene Willemsen, CEO of International Beverages at PepsiCo added: “Through Gatorade, Sting and Doritos, we\u2019re inside the culture of the sport, fuelling both the athletes and the fans who live for the thrill of F1.”\u00a0<\/p>\n
It is understood that nothing has been finalised, and discussions are still going on regarding how the PepsiCo products\u2019 branding will appear on the Mercedes cars, driver overalls or team wear.<\/p>\n
The PepsiCo deal with Mercedes is the first time that the company has had such an extensive deal with an F1 team since that legendary tie-up with Jordan in 1991.<\/p>\n
<\/p>\n
The famous bright green-and-blue colour scheme of the Jordan 191, which featured 7UP logos prominently on the engine cover, became one of the most best-loved liveries in the history of F1. But that deal only lasted until the end of the 1991 campaign.\u00a0<\/p>\n
Back in 2002, PepsiCo had a marketing arrangement in place with Williams, where 7UP became the official soft drink partner of the team. However, it was not a sponsorship deal as such and branding did not appear on the car nor team gear.<\/p>\n
PepsiCo generated nearly $92billion in net revenue in 2024 thanks to its portfolio of major brands that includes Gatorade, Pepsi-Cola, Mountain Dew and SodaStream.<\/p>\n","protected":false},"excerpt":{"rendered":"PepsiCo is to return to being a Formula 1 team sponsor next year for the first time since…\n","protected":false},"author":2,"featured_media":322444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,85],"class_list":{"0":"post-322443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-au","9":"tag-australia","10":"tag-f1","11":"tag-formula-1","12":"tag-formula1","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/322443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=322443"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/322443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/322444"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=322443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=322443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=322443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}