{"id":322845,"date":"2025-12-02T13:50:09","date_gmt":"2025-12-02T13:50:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/322845\/"},"modified":"2025-12-02T13:50:09","modified_gmt":"2025-12-02T13:50:09","slug":"omnicom-takeover-ipg-mediabrands-leaders-mark-coad-leigh-terry-exit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/322845\/","title":{"rendered":"Omnicom Takeover: IPG Mediabrands\u2019 Leaders Mark Coad &#038; Leigh Terry Exit"},"content":{"rendered":"<p>Two Australia\u2019s top advertising executives, Mark Coad and Leigh Terry, have left their respective roles as the Australian and APAC leaders of IPG Mediabrands following a takeover by rival Omnicom.<\/p>\n<p>The pair were officially relieved of their duties yesterday, just before\u00a0<a href=\"https:\/\/www.bandt.com.au\/omnicom-shake-up-ddb-australia-joins-clems-lee-leggett-goes-upstairs-fcb-ddb-nz-become-mccann\/\" rel=\"nofollow noopener\" target=\"_blank\">Omnicom announced sweeping changes to its creative agency business<\/a>.<\/p>\n<p>Coad\u2019s role as IPG Mediabrands Australia CEO was always under threat once the dust had settled on Omnicom\u2019s takeover of Interpublic.<\/p>\n<p>Omnicom Media Group Australia is currently led by Kristiaan Kroon, who only recently was given the CEO job title.<\/p>\n<p>Terry\u2019s role, IPG Mediabrands APAC CEO, was also under a cloud with Tony Harradine carrying out a similar role at Omnicom.<\/p>\n<p>Coad is the chair of the Media Federation of Australia and one of the most respected (and liked) media agency leaders in the country.<\/p>\n<p>Ironically, he was a pivotal figure in growing and leading Omnicom\u2019s media agencies OMD in the 2000s and PHD from 2012.<\/p>\n<p>In 2020, Coad left Omnicom, where he spent most of his career, to take the reins of IPG Medibrands, an organisation he has led for the past five years.<\/p>\n<p>B&amp;T produced a two-part feature on \u00a0<a href=\"https:\/\/www.bandt.com.au\/meet-mark-coad-a-father-funny-man-calm-leader\/\" rel=\"nofollow noopener\" target=\"_blank\">the life and career of Mark Coad last year<\/a>.<\/p>\n<p>Terry is also an Omnicom veteran and close friend of Coad and former Onicom Media Group boss Peter Horgan.<\/p>\n<p>Neither Coad or Omnicom would comment on news of his departure.<\/p>\n<p>Join more than 30,000 advertising industry experts<\/p>\n<p>Get all the latest advertising and media news direct to your inbox from B&amp;T.<\/p>\n<p>\t\tSubscribe\n\t  <\/p>\n","protected":false},"excerpt":{"rendered":"Two Australia\u2019s top advertising executives, Mark Coad and Leigh Terry, have left their respective roles as the Australian&hellip;\n","protected":false},"author":2,"featured_media":322846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,47844,181764,181765,69742],"class_list":["post-322845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business","tag-ipg-mediabrands","tag-leigh-terry","tag-mark-coad","tag-omnicom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/322845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=322845"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/322845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/322846"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=322845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=322845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=322845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}