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The Australian Football League (AFL<\/a>) is restructuring its media operations to prioritize external content creators and digital specialists over traditional in-house production, according to a report<\/a> by the Ministry of Sport.<\/p>\n The league will decommission its primary production facility, Studio A at AFL House, and reduce its internal production team. Content creation will shift to strategic partners, including independent creators, specialist production agencies and broadcast collaborators.<\/p>\n Furthermore, the AFL has established the AFL Digital Network to oversee content strategy across the league\u2019s owned media channels. The unit will focus on social and editorial output designed to maximize reach and engagement across platforms.<\/p>\n The league positions the restructure as a response to changing consumption habits as fans shift toward social platforms, short-form video and creator-driven content. The strategy aims to accelerate the AFL\u2019s content footprint across highlights packages, behind-the-scenes storytelling, fan-generated media, podcasts and real-time social content.<\/p>\n Redundancies have occurred across production and support functions, though front-facing journalism and commentary roles remain unaffected, according to the Ministry of Sport.<\/p>\n