{"id":323875,"date":"2025-12-03T00:42:16","date_gmt":"2025-12-03T00:42:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/323875\/"},"modified":"2025-12-03T00:42:16","modified_gmt":"2025-12-03T00:42:16","slug":"canterbury-rugby-appoints-not-another-for-full-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/323875\/","title":{"rendered":"Canterbury Rugby appoints Not Another\u2122 for full brand refresh"},"content":{"rendered":"<p>Canterbury Rugby has engaged Not Another\u2122 to lead a major brand refresh ahead of its move to One NZ Stadium in 2026.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-909438 size-article-full-width\" src=\"https:\/\/mumbrella.com.au\/wp-content\/uploads\/2025\/12\/image-1.png?w=568&amp;h=320&amp;crop=1\" alt=\"\" width=\"568\" height=\"320\"  \/><\/p>\n<p>The announcement:<\/p>\n<p>Canterbury Rugby has appointed Christchurch-based creative agency Not Another\u2122 to lead a full brand refresh \u2013 a multi-phase project that will honour the organisation\u2019s 146-year legacy while setting a bold new direction for the future.<\/p>\n<p>The refresh will launch across the 2026 season, aligning with Canterbury Rugby\u2019s move to its new home ground at One NZ Stadium.<\/p>\n<p>The project will go beyond a visual identity update \u2013 it\u2019s about reimagining how the brand connects with its people, its purpose, and the wider community it serves, from grassroots clubs to professional pathways.<\/p>\n<p>Fresh off a championship-winning campaign and a sell-out farewell to Apollo Projects Stadium, the partnership arrives at a moment full of pride and momentum.<\/p>\n<p>\u201cWe\u2019re really looking forward to working with a partner who understands who we are \u2013 our game, our people, and what Canterbury Rugby means to our province,\u201d says Matt Quinn, gm partnerships &amp; engagement at Canterbury Rugby.<\/p>\n<p>\u201cNot Another\u2122 brings a solid mix of thinking and creativity that\u2019ll help us shape a brand that stays true to our proud heritage and legacy while still looking ahead to the future.\u201d<\/p>\n<p>The brand refresh will be delivered with our wider rugby community \u2013 players, coaches, volunteers, supporters and staff \u2013 to make sure it genuinely reflects the people who live and breathe the red and black every day.<\/p>\n<p>\u201cFor 146 years, this region has been built on connection \u2013 players, wh\u0101nau, volunteers and fans \u2013 each one a thread in the red and black fabric that makes Canterbury strong,\u201d says Mark Townshend, founder of Not Another\u2122.<\/p>\n<p>\u201cWe\u2019re proud to be part of this journey, and to help shape a brand that carries that legacy forward with manaakitanga, courage, and community at its heart.\u201d<\/p>\n<p>Source: Not Another\u2122<\/p>\n<p>\t\t\tSUBSCRIBE<\/p>\n<p>\t\t\tSign up to our free daily update to get the latest in media and marketing.<\/p>\n<p>ADVERTISEMENT<\/p>\n","protected":false},"excerpt":{"rendered":"Canterbury Rugby has engaged Not Another\u2122 to lead a major brand refresh ahead of its move to One&hellip;\n","protected":false},"author":2,"featured_media":323876,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,182182,182183,182184,760,85],"class_list":{"0":"post-323875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-au","9":"tag-australia","10":"tag-canterbury-rugby","11":"tag-mark-townshend","12":"tag-matt-quinn","13":"tag-rugby","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/323875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=323875"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/323875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/323876"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=323875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=323875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=323875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}