{"id":324183,"date":"2025-12-03T04:03:14","date_gmt":"2025-12-03T04:03:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/324183\/"},"modified":"2025-12-03T04:03:14","modified_gmt":"2025-12-03T04:03:14","slug":"small-businesses-losing-thousands-to-fraudulent-online-chargeback-claims","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/324183\/","title":{"rendered":"Small businesses losing thousands to fraudulent online chargeback claims"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Shoplifting has long been the bane of small businesses and now thieves have moved online, with frustrated traders reporting customers making fraudulent claims for their money back.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The fake refund claims \u2014 instigated by shoppers requesting transaction reversals, known as &#8220;chargebacks&#8221;, through their banks \u2014 have been labelled theft and led to shop owners calling for greater protection from cybercriminals.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Sydney fashion boutique owner Ainslie told The Business she had lost thousands to chargebacks in recent months and had little success convincing banks not to take money back after purchasers falsely disputed charges on their credit cards.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ainslie, who asked to be identified by her first name only, said she had not heard of the practice until she was duped by a woman who seemed like a genuine customer \u2014 a case of what has been dubbed &#8220;friendly fraud&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"A close up of a man's hand holding an obscured credit card while the other hand types on a laptop.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/3467ddbfc27a7549afc3bb332cf8aca9\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">E-commerce is expected to overtake &#8220;card present&#8221; \u2014 customers in shops \u2014 transactions next year and online traders are feeling exposed to cheats. (Supplied: <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2 Link_underlineOnHover__Wg_BQ\" href=\"https:\/\/unsplash.com\/@rupixen\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">Unsplash\/rupixen.com<\/a>)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I actually did speak to [her] on the phone, so she actually asked me about the sizes and I told her what size to get and she then ordered it online,&#8221; Ainslie said.<\/p>\n<p>&#8220;Then maybe five or six weeks later, I got the [chargeback] and I tried to call her and she just hung up.&#8221;&#8216;Money had been already taken from our account&#8217;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A chargeback is the reversal of a purchase, in this case online, initiated by a customer through their bank.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Customers may lodge legitimate chargebacks if they are charged for an order they never receive and are denied a refund by the retailer, or if they notice card charges for purchases they have not made.<\/p>\n<p><a href=\"https:\/\/www.abc.net.au\/news\/2025-12-02\/gift-card-expiration-activation-fine-print-christmas\/105569524\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">Gift cards recipients caught out by &#8216;activation rules&#8217;<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">If you receive a gift card for Christmas this year you might fall foul of &#8220;activation rules&#8221;. Here&#8217;s how.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">However, fraudulent chargebacks, when customers receive their order, claim a refund and keep the item, mean retailers are being left out of pocket and with no way to recover their stock.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In the past eight months, Ainslie lost more than $2,000 to one fraudulent chargeback and $560 to another.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She said there was no avenue to retrieve the money or the items.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The money had already been taken from our account both times before we really even had the chance to write anything about the dispute,&#8221; she said.<\/p>\n<p>Loading&#8230;Hundreds of messages from small businesses<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Victorian boutique owner Sam Kemp took to social media in frustration after falling victim to two fraudulent chargebacks in a week.<\/p>\n<p>&#8220;I know $1,000 doesn&#8217;t seem like much \u2026 but when it just keeps happening over and over, I feel like it&#8217;s just wearing me down,&#8221;  she said.<img decoding=\"async\" alt=\"Woman in colourful dress smiles at the camera outside parliament.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/4e07cc86d1c0dd4e8fa182c773e27f04\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Sam Kemp says hundreds of business owners contacted her after she posted her video. (ABC News: Peter Drought)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Despite keeping evidence that the orders were fulfilled, Ms Kemp said it was not enough to stop the refund being taken.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I had confirmed with the customers before sending these orders out, they had confirmed they&#8217;d placed the orders \u2026 and then I even have photos from Australia Post that the parcels were delivered \u2026 and then the chargeback comes through,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ms Kemp, who sells fashion and giftware at Sare Store in Birchip, western Victoria, did not realise how many others had been hit by the fraud until she posted her video on social media.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I&#8217;ve had hundreds and hundreds of messages from other small businesses, messaging the same thing happening to them,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The losses are huge for small businesses and the stresses are enormous.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It really does eat into the profit at the end of the day because there&#8217;s not a lot of profit.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The experience and response from fellow business owners prompted Ms Kemp to arrange meetings with members of state parliament to raise the alarm<\/p>\n<p><img decoding=\"async\" alt=\"Parcel delivery during covid\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/46bd13fd8323e8c495ab368d0fa6ad11\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Online shopping has exploded since pandemic lockdowns. (Getty images )<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;This is just another added pressure for small business \u2026 it&#8217;s fraud, it&#8217;s theft,&#8221; said Nationals MP Jane Benham, Ms Kemp&#8217;s local member.<\/p>\n<p>&#8220;We see headlines in newspapers all the time about shoplifting and robberies in shop fronts, but this is another level. It&#8217;s happening digitally.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Victoria&#8217;s opposition small business spokesperson, Brad Rowswell, who also met the retail owner, said he would contact each of the major banks and ask them to step up.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Banking institutions need to realise just how tough it is to operate your small business in the first place, let alone go through this hoop and that hoop \u2026 only to get the wrong answer,&#8221; he said.<\/p>\n<p><img decoding=\"async\" alt=\"Man in suit looks at camera sitting in front of empty green seats in Parliament \" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/9da250a299c52818d13361720a160a62\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Brad Rowswell says banking institutions need to act. (ABC News: Peter Drought)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A spokesperson for the Australian Banking Assocation said: &#8220;Card schemes like Visa and Mastercard have specific rules about the basis upon which chargebacks can be raised and the timeframe in which they must be raised.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Banks are aware of these concerns from small businesses and, where possible, banks will work with small businesses to resolve any disputes as quickly as possible.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A spokesperson for Visa said it had recently introduced rules &#8220;allowing businesses to use historical purchasing data to fight &#8216;friendly fraud'&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Visa said <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.visa.com.au\/support\/small-business\/dispute-resolution.html\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">the measures were designed to protect businesses<\/a> from &#8220;repeat chargeback abuse&#8221;.<\/p>\n<p>E-commerce ripe for &#8216;friendly fraud&#8217;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Payments expert Brad Kelly said the &#8220;sheer volume&#8221; could be one reason small businesses might be unsuccessful disputing fraudulent chargebacks.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Kelly co-founded the Independent Payments Forum, which represents about 120,000 small businesses and their payment systems.<\/p>\n<p><img decoding=\"async\" alt=\"Man in collard shirt and black jacket looks past the camera, with a serious look on his face\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/cfb6f983e0c5c07444401a141dfe2c67\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Brad Kelly says small businesses need better protection from fraudulent chargebacks. (ABC News: John Gunn)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The amount of transactions that we&#8217;re doing in e-commerce \u2026 has skyrocketed to the point where this time next year, we will do more &#8216;card not present&#8217;, so e-commerce transactions, than we will &#8216;card present,'&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;That&#8217;s a complete shift in the way that the payment system works. In many respects, the dispute and chargeback processes have not kept pace with that.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Chloe Watts, who runs online bookstore Blueberry Co, recently provided evidence of a customer confirming she had received her products after a chargeback request.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I lodged all of that with screenshots of emails, text messages of the customer saying, &#8216;No, I did receive the order&#8217; \u2026 and it still was denied,&#8221; she said.<\/p>\n<p><img decoding=\"async\" alt=\"Woman with brown hair and pink t-shirt smiles at the camera.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/d897fb5a9bdef71153103baf17fafe7c\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Chloe Watts says that, even with evidence of a customer&#8217;s deception, her disputed chargeback was denied. (Supplied: Chloe Watts)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;If someone comes in and steals stock, there are security protocols that you can put in place.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;You can have cameras, you can then lodge that with the police and say we have evidence that someone&#8217;s stolen. [For online theft], there is nothing for us to do.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Kelly said &#8220;card not present&#8221; transactions that did not involve a customer presenting a card in person were vulnerable to what he called &#8220;friendly fraud&#8221;, in which shoppers exploit the system designed to protect them from fraudulent transactions using digital wallets.<\/p>\n<p><a href=\"https:\/\/www.abc.net.au\/news\/2025-11-26\/online-ghost-stores-scamming-australian-customers-black-friday\/106049602\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">How to spot &#8216;ghost stores&#8217; posing as businesses<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The consumer watchdog warns shoppers about a growing number of &#8220;ghost stores&#8221; targeting unsuspecting customers and posing as local businesses promising premium goods, when in reality they are shipping fast fashion from overseas.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There are bad actors who know that there is a zero liability feature \u2026 where, if you genuinely didn&#8217;t make the transaction, then you&#8217;re not liable for it,&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Now, that&#8217;s great in theory but it&#8217;s not really designed to apply to a small business.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He said challenging a chargeback could be expensive, and at times, &#8220;not worth pursuing&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">However, he warned that could impact the risk profile of a small business and affect their ability to keep operating online.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The more chargebacks they get, the more red flags are on their account,&#8221; Mr Kelly said, noting banks or payment platforms could &#8220;exit&#8221; businesses if they had too many red flags.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;This becomes a really difficult situation very quickly for merchants who are acting in good faith.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He said if a small business had a dispute denied, they could escalate it to the Australian Financial Complaints Authority (AFCA).<\/p>\n<p>Loading&#8230;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The more merchants that we can get to start raising these issues with [AFCA], the better \u2026 because at the moment it&#8217;s a very unfair and unbalanced system for small and medium businesses.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A spokesperson for NSW Police told ABC News fraudulent chargebacks were dealt with via banks and their regulators, not police.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">A Victoria Police spokesperson said the issue was &#8220;between local businesses and banks&#8221; and police could only investigate when crimes were reported.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">AFCA was contacted for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Shoplifting has long been the bane of small businesses and now thieves have moved online, with frustrated traders&hellip;\n","protected":false},"author":2,"featured_media":324184,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[17383,64,63,21372,62839,161708,99,182293,182296,161710,182294,14120,16919,154253,12587,182295,22473],"class_list":["post-324183","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-afca","tag-au","tag-australia","tag-australian-banking-association","tag-australian-financial-complaints-authority","tag-black-friday-sales","tag-business","tag-chargeback","tag-claiming-an-online-refund","tag-cyber-monday-sales","tag-fraudulent-chargebacks","tag-mastercard","tag-online-shopping","tag-shopify","tag-small-business","tag-squarespace","tag-visa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/324183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=324183"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/324183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/324184"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=324183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=324183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=324183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}