{"id":326165,"date":"2025-12-04T01:34:28","date_gmt":"2025-12-04T01:34:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/326165\/"},"modified":"2025-12-04T01:34:28","modified_gmt":"2025-12-04T01:34:28","slug":"f1-news-cadillac-to-debut-f1-livery-during-the-super-bowl","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/326165\/","title":{"rendered":"F1 news: Cadillac to debut F1 livery during the Super Bowl"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/CadillacSuperbowl.jpg\" alt=\"Cadillac to reveal F1 livery during the Super Bowl\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCadillac will launch their first ever F1 livery during the Super Bowl in 2026. Image: Cadillac F1<\/p>\n<p>The American manufacturer, joining the grid in 2026 as the sport\u2019s 11th entrant, will reveal its colours on February 8 in a TV spot during the NFL championship game.<\/p>\n<p>The decision places the team\u2019s introduction on one of the biggest broadcast stages in the world, with last year\u2019s Super Bowl drawing 127.7 million viewers \u2014 the largest single-network audience in US television history. The halftime show featuring Kendrick Lamar attracted an even bigger 133.5 million.<\/p>\n<p>A typical 30-second advertising slot costs around $8 million USD ($12 million AUD), underscoring the scale of Cadillac\u2019s push as it positions itself as the only American automaker competing in Formula 1.<\/p>\n<p>\u201cThe Super Bowl is one of the rare moments in American culture where sports, entertainment and storytelling come together, and it gives us a chance to introduce Cadillac Formula 1 Team on a stage that reflects who we are,\u201d Cadillac F1 CEO Dan Towriss said.<\/p>\n<p dir=\"ltr\" lang=\"en\">The livery is set. See you Super Bowl Sunday \ud83d\udc40<\/p>\n<p>Mark your calendars \ud83d\udd17 <a href=\"https:\/\/t.co\/8AvMbPRebR\" rel=\"nofollow\">https:\/\/t.co\/8AvMbPRebR<\/a> <a href=\"https:\/\/t.co\/v4OhtpzG5k\" rel=\"nofollow\">pic.twitter.com\/v4OhtpzG5k<\/a><\/p>\n<p>\u2014 Cadillac Formula 1 Team (@Cadillac_F1) <a href=\"https:\/\/twitter.com\/Cadillac_F1\/status\/1996193295203197150?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 3, 2025<\/a><\/p>\n<p>\u201cWe\u2019re proud of our American heritage, and we want to show up in a way that feels bold, innovative and distinctly ours. This is just the beginning, but it\u2019s a moment I\u2019m incredibly proud of.\u201d<\/p>\n<p>Towriss added that the broadcast aligns with Cadillac\u2019s underdog story as it joins a field dominated by long-established European competitors, describing the entry as a team \u201cjoining Formula One but doing it from a standing start.\u201d<\/p>\n<p>Cadillac enters F1 backed by General Motors and TWG Motorsports, led by former Marussia boss Graeme Lowdon.<\/p>\n<p>The team has signed multiple Grand Prix winners Valtteri Bottas and Sergio Perez, with Colton Herta to serve as test driver. The operation will initially run Ferrari power units before GM\u2019s own engines are ready later this decade.<\/p>\n<p>Ahead of the reveal, Cadillac will complete private testing of its 2026 challenger at Barcelona from January 26-30.<\/p>\n<p>The Super Bowl appearance will fall just days before the first televised pre-season test in Bahrain from February 11-13, followed by a second test from February 18-20.<\/p>\n<p>The team will then prepare for its debut at the Australian Grand Prix in Melbourne on March 8.<\/p>\n<p>The Super Bowl airing will be the first time an F1 team has launched a car or livery during another major sporting event, reflecting both Cadillac\u2019s marketing firepower and Formula 1\u2019s surging popularity in the United States.<\/p>\n<p><a href=\"https:\/\/speedcafe.com\/f1-news-2025-cadillac-f1-team-inside-behind-the-scenes-graeme-lowdon-valtteri-bottas-interview-new-team\/\" rel=\"nofollow noopener\" target=\"_blank\">Mullets, motivation and momentum: Inside Cadillac\u2019s F1 project<\/a><\/p>\n<\/p>\n<p>  <a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/t.cfjump.com\/92797\/b\/289788\" rel=\"noopener nofollow\" target=\"_blank\">&#13;<br \/>\n    <img decoding=\"async\" style=\"border: none; vertical-align: middle;\" alt=\"\" referrerpolicy=\"no-referrer-when-downgrade\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/1764812067_240_289788.gif\"\/>&#13;<br \/>\n  <\/a><\/p>\n<p>\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Cadillac will launch their first ever F1 livery during the Super Bowl in 2026. Image: Cadillac F1 The&hellip;\n","protected":false},"author":2,"featured_media":326166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,62640,817,813,816,85],"class_list":{"0":"post-326165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-au","9":"tag-australia","10":"tag-cadillac-f1","11":"tag-f1","12":"tag-formula-1","13":"tag-formula1","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/326165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=326165"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/326165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/326166"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=326165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=326165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=326165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}