{"id":326486,"date":"2025-12-04T05:16:11","date_gmt":"2025-12-04T05:16:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/326486\/"},"modified":"2025-12-04T05:16:11","modified_gmt":"2025-12-04T05:16:11","slug":"cadillac-livery-reveal-at-2026-super-bowl-draws-comparison-with-spice-girls-1997-stunt","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/326486\/","title":{"rendered":"Cadillac livery reveal at 2026 Super Bowl draws comparison with Spice Girls 1997 stunt"},"content":{"rendered":"

In Formula 1<\/a>, livery reveals are the first time fans see the cars for the upcoming season, and each team is allowed to launch their cars however they see fit.<\/p>\n

Cue some interesting choices.<\/p>\n

From the Spice Girls<\/a> and Jamiroquai bouncing around on stage to taking over an airport hanger for the night, Formula 1 has seen some wacky livery reveals – but Cadillac<\/a> may top them all.<\/p>\n

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The American powerhouse will unveil their livery for their debut season at the 2026 Super Bowl<\/a>, in a $12.1m AUD advertisement during one of the world’s most watched events.<\/p>\n

\"The<\/p>\n

The Spice Girls were the headlining act for the 1997 McLaren launch. \u00a0LAT Images<\/p>\n

Flaunting their patriotism throughout a European-dominant paddock, Cadillac’s use of the biggest day on the American sporting calendar only further underlines their desire to immediately show their heritage.<\/p>\n

“The Super Bowl is one of the rare moments in American culture where sports, entertainment and storytelling come together, and it gives us a chance to introduce Cadillac Formula 1 Team on a stage that reflects who we are,” said Cadillac CEO Dan Towriss.<\/p>\n

“We’re proud of our American heritage and we want to show up in a way that feels bold, innovative and distinctly ours.<\/p>\n

“This is just the beginning, but it’s a moment I’m incredibly proud of.”<\/p>\n

Wide World of Sports recalls some of the wildest livery reveals of all-time. <\/p>\n

McLaren 1997<\/p>\n

In the spirit of optimism, McLaren<\/a> launched their 1997 challenger at a glitzy unveiling at London’s Alexandra Palace and employed the pop-star power of the wildly popular Spice Girls to headline the show.<\/p>\n

Once Scary, Posh, Ginger (the future Mrs Christian Horner<\/a>), Sporty and Baby sang their hearts out to hit song Wannabe in front of the shining McLaren, a bewildered David Coulthard and Mika Hakkinen were ushered onto the stage.<\/p>\n

Cue the awkwardness. <\/p>\n

1979 Lotus<\/p>\n

The Lotus 79 was launched in a Paris nightclub in 1979 called Paradis du Latin.<\/p>\n

Joe Saward, a journalist writing for Grand Prix, admitted that journalists were given rooms at a luxury hotel and driven to the event in limousines.<\/p>\n

\"The<\/p>\n

The 1979 Lotus was revealed in a Parisian club. \u00a0Getty<\/p>\n

Then, at the climax of the evening “after exhibition of feathered ladies dancing around, a Lotus suddenly began to descend from the roof, with a terrified Mario Andretti, clad in a dinner jacket, clinging to the car as it floated gradually to earth.”<\/p>\n

Here’s to hoping Andretti wasn’t scared of heights. <\/p>\n

2007 McLaren<\/p>\n

In 2007, McLaren shut down a huge chunk of downtown Valencia for a lavish street festival.<\/p>\n

Their drivers, Fernando Alonso<\/a> and Lewis Hamilton<\/a>, were paraded in front of 250,000 fans on the back of Mercedes<\/a> SL55s, before hitting the streets.<\/p>\n

\"McLaren<\/p>\n

McLaren employed the help of the Cirque du Soleil for the 2007 livery reveal. \u00a0LAT Images<\/p>\n

Couple that with some jaw-dropping circus acts from the Cirque du Soleil company and plenty of media opportunities, you really had an F1 launch for the ages.<\/p>\n

The evening was brought to a close by renowned violinist Vanessa-Mae.<\/p>\n

Oh, the good old days.<\/p>\n

F1 75<\/p>\n

This year’s livery reveal became a full showing, as the 75th anniversary of Formula 1<\/a> was celebrated in the O2 Arena.<\/p>\n

Red Bull<\/a> had a marching flash mob behind drivers Liam Lawson and Max Verstappen<\/a>, while Kick Sauber appointed a host of band drummers to open the night up.<\/p>\n

\"Red<\/p>\n

Red Bull Racing F1 team present its livery during F1 75 Live event.\u00a0Clive Mason\/Formula 1 via Getty Images<\/p>\n

Each team had their time to shine on stage and the night resembled more of a fashion show than a car launch.<\/p>\n

With red-carpet arrivals, musical performances and celebrity guest appearances, no expense was spared for the highbrow night with all ten teams and 20 drivers in attendance.<\/p>\n

Jordan 2002<\/p>\n

Eddie Jordan<\/a> – the man who could spot a PR opportunity in the fog at 20 paces.<\/p>\n

For the 2002 season, Jordan has signed up DHL as a team sponsor and used the company’s airport hangar in Brussels Airport to host their launch.<\/p>\n

A host of F1 journalists were packed into DHL’s main hangar and treated to the standard driver-and-team-owner-Q&A shenanigans before the presentation was cut short by a message from the control tower, saying that an urgent delivery had arrived for Mr Jordan.<\/p>\n

\"Jordan<\/p>\n

Jordan sent Formula 1 journalists to Brussels Airport to see their 2002 livery. \u00a0Getty<\/p>\n

A video flickered on, showing a DHL-liveried Airbus A300 doing a fly past as the hangar doors were wrenched open.<\/p>\n

In came a 52 metre-long plane with that year’s Jordan car as the precious cargo in the hold.<\/p>\n

Although rogue, it worked out well for Jordan as they were able to quickly board the 2002 challenger onto a plane straight to Australia, where it raced in Melbourne only a week later.<\/p>\n","protected":false},"excerpt":{"rendered":"In Formula 1, livery reveals are the first time fans see the cars for the upcoming season, and…\n","protected":false},"author":2,"featured_media":326487,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[64,63,806,805,803,804,85],"class_list":{"0":"post-326486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-motosport","8":"tag-au","9":"tag-australia","10":"tag-motor","11":"tag-motor-sports","12":"tag-motosport","13":"tag-motosports","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/326486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=326486"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/326486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/326487"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=326486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=326486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=326486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}