![](\"https:\/\/www.grandprix.com\/display\/photo?photo_caption=Start%2C+United+States+GP+2025&photo_copyright=%C2%A9+Red+Bull&photo_url=https%3A%2F%2Fphotos.grandprix.com%2Fjpeg%2Fraces%2Fpusa25%2Fsun%2Fred%2Fstart13-lg.jpg\")
<\/a><\/p>\nStart, United States GP 2025
\u00a9 Red Bull<\/p>\n
Bloomberg reports that the livery will appear in Cadillac’s Super Bowl spot on February 8, 2026, with the brand confirming the plan on social media.<\/p>\n
The livery is set, Cadillac declared. See you Super Bowl Sunday.<\/p>\n
A Super Bowl ad is among the priciest broadcast slots in global sport and entertainment. Recent 30-second placements have cost around USD 7-8 million, with longer cinematic-style spots – such as the 60-second to two-minute formats Cadillac is expected to use – pushing well beyond USD 12-20 million in total production and airtime costs.<\/p>\n
Cadillac F1 CEO Dan Towriss said the team wanted an unveiling that matched its identity.<\/p>\n
The Super Bowl is one of those rare moments in American culture where sports, entertainment, and storytelling come together, he said.<\/p>\n
We are proud of our American heritage and want to present ourselves in a way that feels bold, innovative, and distinctly ours, he said.
This is just the beginning, but it’s a moment I’m incredibly proud of.<\/p>\n
The Andretti family – whose original project laid the foundation for Cadillac’s F1 entry – is also tracking the buildup closely. Mario Andretti told Marca the team has assembled real experience behind the scenes despite being new on paper.<\/p>\n
There are a lot of people who have been there before, he said. Trying to recruit talent is the trick, and we’ve been lucky because we’ve received interest from people who have it.<\/p>\n
But he warned that the first race will be the true test. How will we perform when next year comes, in Australia – that’s going to be the big question. Everyone will be watching us.<\/p>\n
With sweeping new 2026 regulations arriving, Andretti believes Cadillac is entering F1 at the perfect time.<\/p>\n
If you’re coming in as a new team, now is the best time, said the 85-year-old. Everyone starts from scratch with the chassis, the power unit. And with Ferrari, we’ll have an advantage in that regard, he explained.<\/p>\n
Our team is young, yet very experienced.<\/p>\n
Andretti also hailed Colton Herta’s decision to step down from IndyCar to race in Formula 2 next year – a clear step towards racing in F1 with Cadillac.<\/p>\n
He has to perform, no doubt about it, he said. “But we have complete confidence in him. <\/p>\n
Making a sacrifice like being at the top in IndyCar and going to Formula 2 shows he still has a burning passion for F1, he said. It’s going to be interesting to see how his year unfolds, but I believe in his talent.”<\/p>\n
(GMM)<\/p>\n","protected":false},"excerpt":{"rendered":"DECEMBER 4, 2025 Cadillac will reveal its first Formula 1 livery during a Super Bowl television commercial –…\n","protected":false},"author":2,"featured_media":328411,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[944,855,884,911,898,64,63,839,840,892,936,937,922,864,868,843,512,874,906,897,817,836,904,848,845,826,837,813,835,816,867,876,894,841,842,833,908,887,860,909,930,914,939,886,934,832,834,858,941,875,861,850,870,854,900,866,846,880,943,889,878,823,881,863,933,935,910,859,913,844,923,927,896,926,883,938,932,824,901,871,852,849,888,872,891,915,822,838,918,916,857,879,893,869,931,885,924,847,882,851,865,925,928,942,929,85,920,921,902,862,919,917,873,940,905,912,895,853,856,877,819,903,899,907,890],"class_list":["post-328410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-abu-dhabi","tag-adrian-sutil","tag-albers","tag-alesi","tag-ammermuller","tag-au","tag-australia","tag-autoracing","tag-autos","tag-badoer","tag-bahrain","tag-barcelona","tag-benetton","tag-bruno-senna","tag-button","tag-cars","tag-china","tag-david-coulthard","tag-davidson","tag-doornbos","tag-f1","tag-f1-racing","tag-fauzy","tag-felipe-massa","tag-fernando-alonso","tag-ferrari","tag-fia","tag-formula-1","tag-formula-one","tag-formula1","tag-giancarlo-fisichella","tag-gilles-villeneuve","tag-glock","tag-grand-prix","tag-grandprix","tag-grandprix-com","tag-hakkinen","tag-hamilton","tag-heikki-kovalainen","tag-hill","tag-hockenheim","tag-honda","tag-hungary","tag-ide","tag-indianapolis","tag-inside-f1","tag-insidef1-com","tag-jaime-alguesuari","tag-japan","tag-jaques-villeneuve","tag-jarno-trulli","tag-jenson-button","tag-juan-pablo-montoya","tag-kamui-kobayashi","tag-karthikeyan","tag-karun-chandhok","tag-kimi-raikkonen","tag-klien","tag-korea","tag-kovalainen","tag-kubica","tag-lewis-hamilton","tag-liuzzi","tag-lucas-di-grassi","tag-magny-cours","tag-malaysia","tag-mansell","tag-mark-webber","tag-mclaren","tag-michael-schumacher","tag-minardi","tag-monaco","tag-montagny","tag-monte-carlo","tag-monteiro","tag-montreal","tag-monza","tag-motorsport","tag-nakajima","tag-nick-heidfeld","tag-nico-hulkenberg","tag-nico-rosberg","tag-paffett","tag-pedro-de-la-rosa","tag-piquet","tag-prost","tag-racing","tag-racingcars","tag-red-bull","tag-renault","tag-robert-kubica","tag-rosberg","tag-rossiter","tag-rubens-barrichello","tag-san-marino","tag-sato","tag-sauber","tag-schumacher","tag-scott-speed","tag-sebastian-vettel","tag-sebastien-buemi","tag-senna","tag-silverstone","tag-singapore","tag-spa","tag-sports","tag-spyker","tag-super-aguri","tag-sutil","tag-timo-glock","tag-toro-rosso","tag-toyota","tag-trulli","tag-turkey","tag-valles","tag-verstappen","tag-vettel","tag-vitaly-petrov","tag-vitantonio-liuzzi","tag-webber","tag-williams","tag-winkelhock","tag-wurz","tag-yamamoto","tag-zonta"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/328410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=328410"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/328410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/328411"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=328410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=328410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=328410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}