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In short<\/p>\n
More than 100 vendors are currently active in the satellite IoT market landscape, according to IoT Analytics\u2019 Satellite IoT Market Report 2025\u20132030<\/a> (published June 2025).<\/p>\n The market is highly dynamic, leading to an increasingly fragmented market, more satellites in LEO orbit and legacy vendors adopting multi-orbit and hybrid strategies<\/p>\n Why it matters<\/p>\n For satellite IoT market players: Standards like 3GPP NTN, along with governments promoting satellite connectivity with policy updates and investment, are lowering market-entry barriers for new satellite IoT operators and giving legacy operators new market opportunities. Both should look at the current landscape and trends, assess their current offerings and strategies, and adjust accordingly to remain competitive.<\/p>\n For satellite IoT adopters: New technology standards and operator connectivity strategies are making satellite IoT more reliable and affordable. Adopters should learn about these standards and strategies and assess their IoT deployments, particularly in remote areas.<\/p>\n In this article<\/p>\n Introduction: Satellite IoT landscape<\/p>\n There were 7.5 million Satellite IoT connections in 2024, according to the latest Satellite IoT Market Report 2025\u20132030<\/a>\u00a0(published June 2025). This number represents a mere 0.04% of the 18.8 billion global IoT connections in 2024 and just 0.17% of global cellular IoT connections<\/a>. The big difference: Average revenue per user (ARPU). With typical satellite IoT plans provided by legacy players in the $40-$70 per device per month range, the ARPU for Satellite IoT is nearly 15 times that of cellular IoT, underscoring the premium nature and specialized use-cases associated with satellite-based connectivity. Satellite IoT\u2019s revenue share relative to cellular IoT represents 3.8% in 2024 and is expected to increase in the coming years.<\/p>\n Technological advancements and the emergence of standardized connectivity protocols, like the 3GPP Non-terrestrial Network (NTN) standards (more on this below), are driving satellite IoT market growth<\/a> by making satellite launches and services more affordable and opening the door for new satellite network operators (SNOs) to compete with long-established providers, shaking up the satellite IoT competitive landscape.<\/p>\n Along with market numbers, trends, and in-depth analyses of use cases and case studies, the report dedicates significant attention to the satellite IoT competitive landscape, providing an analysis of SNOs by market share, technology, orbit types, and more.<\/p>\n The research identified over 100 satellite IoT vendors, spread across satellite IoT operations, modules, and equipment, with some companies represented in either 2 or all 3 segments.<\/p>\n This article is based on insights and data from these reports and trackers:<\/p>\n A 235-page report detailing the satellite IoT market, including market sizing with breakdowns & forecast, competitive landscape, key use cases, case studies, vendor profiles, trends, and more.<\/p>\n A tracker and forecast covering global satellite IoT connectivity from 2019 to 2024, with projections through 2030. Includes data by company, region, connectivity mode, technology, industry, and more.<\/p>\n Already a subscriber? View your reports and trackers here \u2192<\/a><\/p>\n Here are 5 notable insights about the current satellite IoT competitive landscape.<\/p>\n 1. The market is becoming more fragmented<\/p>\n Market share of top 7 SNOs expected to drop in the coming years. In 2024, 7 legacy SNOs collectively held 80%+ of the satellite IoT market:<\/p>\n Inmarsat<\/p>\n Iridium<\/p>\n Orbcomm<\/p>\n Globalstar<\/p>\n Eutelsat OneWeb<\/p>\n Hispasat<\/p>\n Echostar<\/p>\n However, by 2030, IoT Analytics expects to see several newcomers enter the list of top 7 SNOs, including US-based Starlink and Amazon\u2019s Project Kuiper, with the share of the top 7 expected to fall through the rest of the decade. At the same time, dozens of smaller companies are entering the market, including US-based Skylo Technologies, Spain-based Sateliot, and Turkey-based Plan Space.<\/p>\n The race for global coverage and uninterrupted service. In November 2024, US-based SNO Viasat published its State of Industrial IoT<\/a> report based on internal research and a survey of over 250 organizations. Viasat reported that 85% of respondents struggled to develop IoT solutions because of connectivity issues in target deployment areas.<\/p>\n IoT Analytics\u2019 own research for the Satellite IoT Market Report 2025\u20132030<\/a> has found that satellite IoT operators are competing to address this issue, largely by deploying larger constellations that minimize coverage gaps and reduce satellite revisit times, aiming to deliver more reliable, always-on connectivity. This race is reshaping customer preferences, as businesses increasingly prioritize providers that offer consistent, production-quality data delivery. Customers are becoming more willing to switch to operators who can effectively address these connectivity challenges, driving dynamic changes in market leadership beyond 2025.<\/p>\n 2. LEO satellite constellations lead operator orbit choice for IoT<\/p>\n Nearly two-thirds of satellite IoT operators use LEO. According to the report, 92% of satellites launched since 2011 have been placed in LEO, and in 2024, 63% of satellite IoT operators had constellations in LEO. These satellites, which orbit at altitudes less than 2,000 kilometers, offer significant advantages over geostationary orbit (GEO) and medium Earth orbit (MEO) satellites, particularly for IoT applications. A key benefit is low latency, or the time it takes for data to travel to and from the satellite, which is crucial in real-time IoT applications such as asset tracking and remote monitoring.<\/p>\n Aside from the connectivity benefits, LEO constellations have significant cost advantages in manufacturing and launching. For example, UK-based satellite manufacturer OneWeb adopted standardized mass production to efficiently manufacture 2 lightweight (147 kg) satellites daily, reducing costs through simplicity and scale. Similarly, US-based space technology company SpaceX has dramatically lowered launch expenses with its reusable Falcon 9 rocket, cutting costs to under $3,500 per kilogram.<\/p>\n \t\tShare of satellites launched by orbit between 2011 and 2022.<\/p>\n 3. Legacy SNOs adopting multi-orbit and hybrid strategies to maintain market lead<\/p>\n Legacy market players reevaluate strategies as newcomers gain. Legacy SNOs, such as US-based Viasat and Iridium, have long dominated the satellite IoT market. However, successes from market disrupters like Starlink have prompted legacy SNOs, especially those with MEO and GEO satellites (e.g., Luxembourg-based SES and France-based Eutelsat), to reassess their connectivity strategies to meet new demands, generate new revenue streams, and maintain their market leadership. In response, 2 strategies have emerged: multi-orbit and hybrid.<\/p>\n \u201cThe communications industry is undergoing a period of rapid change and is becoming more competitive than ever due to the entrance of large, well-financed market disrupters and other new players; new technologies increasing spectrum capacity and efficiency; rising customer demand for ubiquitous, global connectivity; and the continued convergence of the communications ecosystem.\u201d<\/p>\n \u2013 Nancy Eskenazi, SVP, Global Legal and Regulatory Affairs, at SES in December 2024 (source<\/a>)<\/p>\n Multi-orbit strategy<\/p>\n Multi-orbit constellations help legacy SNOs expand services. Many legacy SNOs are adopting a multi-orbit strategy, primarily through partnerships and acquisitions, to leverage the strengths of each orbit type, mitigate the limitations of other orbit types, and offer a wider range of services. For instance, while LEO satellites offer low latency and cost benefits, their proximity to Earth limits their coverage area\u2014typically 5% of the surface per pass. Meanwhile, GEO satellites can cover approximately 35% of the surface, though with higher latency. Leveraging a multi-orbit approach, SNOs can offer a wide range of connectivity services to meet the needs of IoT applications, be it low-latency communication for real-time asset tracking, coverage in remote areas where latency or throughput may not be as prioritized as coverage, or a mix of the two where GEO satellites serve as a failover mechanism during coverage gaps by LEO satellites.<\/p>\n An example from the report of SNOs adopting a multi-orbit strategy is Luxembourg-based SES\u2019s acquisition of US-based SNO Intelsat, which was completed in mid-July 2025. This acquisition brings SES\u2019s MEO constellation and Intelsat\u2019s GEO satellites. Prior to this acquisition, Intelsat had partnered with France-based SNO Eutelsat Group for its OneWeb LEO constellation, and Eutelsat itself had merged with UK-based SNO OneWeb to form Eutelsat OneWeb in September 2023, aiming to be a combined GEO\u2013LEO operator offering comprehensive connectivity.<\/p>\n The collective revenue of those who have adopted or are planning to adopt multi-orbit strategies comprised 50% share of the satellite IoT connectivity market in 2024.<\/p>\n Hybrid strategy<\/p>\n Hybrid connectivity bridges terrestrial and satellite networks. Many legacy SNOs are also partnering with mobile network operators (MNOs) to integrate terrestrial and satellite networks (hybrid network). This approach not only expands the offerings of both parties but also improves the coverage and reliability of networks. For example, if an asset tracking device equipped with cellular IoT and satellite IoT modules enters a remote area with minimal to no cellular IoT connectivity, the device can switch to satellite connectivity to maintain data flow.<\/p>\n In November 2023, Luxembourg-based SNO OQ Technology and o2 Telef\u00f3nica, a Germany-based MNO, signed a memorandum of understanding whereby OQ Technology will contribute its LEO-based narrowband IoT (NB-IoT) satellite network and o2 Telef\u00f3nica provides its cellular infrastructure and Kite IoT platform<\/a> to enable seamless global NB-IoT connectivity that bridges terrestrial and satellite coverage. Similarly, Viasat and the Indian Department of Transportation to launch India\u2019s first direct-to-device (D2D) satellite connectivity for Bharat Sanchar Nigam Limited (BSNL), a state-based MNO in India. This D2D service enabled satellite connectivity for various devices, such as smartphones, smart watches, vehicles, and industrial devices, without specialized equipment by utilizing 3GPP Release 17 standards (explained in the next section).<\/p>\n Access key market data for $99\/month per user<\/p>\n The Insights+ Subscription unlocks exclusive facts & figures. You will gain access to:<\/p>\n Additional analyses derived directly from our reports, databases, and trackers<\/p>\n An extended version of each research article, not available to the public<\/p>\n Full report access not included. For enterprise offerings, please contact sales: sales@iot-analytics.com<\/a><\/p>\n Disclosure<\/p>\n Companies mentioned in this article\u2014along with their products\u2014are used as examples to showcase market developments. No company paid or received preferential treatment in this article, and it is at the discretion of the analyst to select which examples are used. IoT Analytics makes efforts to vary the companies and products mentioned to help shine attention to the numerous IoT and related technology market players.<\/p>\n It is worth noting that IoT Analytics may have commercial relationships with some companies mentioned in its articles, as some companies license IoT Analytics market research. However, for confidentiality, IoT Analytics cannot disclose individual relationships. Please contact compliance@iot-analytics.com<\/a> for any questions or concerns on this front.<\/p>\n More information and further reading<\/p>\n Related publications<\/p>\n You may also be interested in the following reports:<\/p>\n Related trackers & dashboards<\/p>\n Related articles<\/p>\n You may also be interested in the following articles:<\/p>\n Sign up for our\u00a0research newsletter<\/a>\u00a0and follow us on\u00a0LinkedIn<\/a>\u00a0to stay up-to-date on the latest trends shaping the IoT markets. For complete enterprise IoT coverage with access to all of IoT Analytics\u2019 paid content & reports, including dedicated analyst time, check out the\u00a0Enterprise subscription<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"In short More than 100 vendors are currently active in the satellite IoT market landscape, according to IoT…\n","protected":false},"author":2,"featured_media":32891,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[64,63,99,171],"class_list":{"0":"post-32890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-markets"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/32890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=32890"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/32890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/32891"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=32890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=32890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=32890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/Satellite-IoT-Connectivity-Tracker-and-Forecast-Pivot-Preview-alt-vw.png\"\/)
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