The Perth Bears have made history again by becoming the first NRL club to partner with global athletic brand New Balance as its official team apparel partner.<\/p>\n
The four-year-deal will see New Balance design the on-field kit for their 2027 inaugural NRL season along with official teamwear.<\/p>\n
Perth Bears CEO Anthony De Ceglie said New Balance was the perfect apparel partner for the NRL\u2019s newest club.<\/p>\n
\u201cThe Perth Bears are the most exciting story in Australian sport,\u201d he said. \u201cThis is our latest history-making chapter with many more to come.<\/p>\n
\u201cWe\u2019re incredibly honoured that a brand with such incredible global recognition as New Balance would team up with the Bears to make its first foray into the NRL at a club level.<\/p>\n
\u201cOur apparel partner is more than a name on our kit\u00a0\u2013\u00a0it is a statement of our values and vision for the team.<\/p>\n
\u201cNew Balance has a commitment to elite-level performance and authentic community engagement that aligns perfectly with the Perth Bears.\u201d<\/p>\n
Head Coach Mal Meninga said the Bears were building a club that represents the entire Bears community.<\/p>\n
\u201cWhen you are uniting two such passionate rugby league heartlands, the standard must be elite,\u201d he said.<\/p>\n
\u201cNew Balance is globally competitive apparel brand, which the Perth Bears are striving to emulate both on and off the field for every single fan, regardless of where they are.\u201d<\/p>\n
New Balance Australia Regional General Manager Dean Howard said:<\/p>\n
\u201cAt New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle.<\/p>\n
\u201cIn partnership with Belgravia\u00a0Apparel,\u00a0we are proud to partner with the\u00a0Perth Bears\u00a0and look forward to seeing the partnership come to life over the next three years.”<\/p>\n
Belgravia Apparel is the Australasian elite team wear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations.<\/p>\n","protected":false},"excerpt":{"rendered":"The Perth Bears have made history again by becoming the first NRL club to partner with global athletic…\n","protected":false},"author":2,"featured_media":330014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-330013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/330013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=330013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/330013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/330014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=330013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=330013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=330013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}