Lidl-Trek has entered a multi-year partnership with Gatorade and the Gatorade Sports Science Institute (GSSI), bringing world-class hydration innovation to one of the peloton\u2019s most ambitious teams. Through the collaboration, Lidl-Trek athletes will receive personalized hydration strategies grounded in GSSI\u2019s industry-leading sweat analysis and performance-testing technologies, ensuring riders are primed for peak performance across the sport\u2019s most demanding races. Notably, this marks Gatorade\u2019s return to professional cycling for the first time since 2013.<\/p>\n
As part of the partnership, Gatorade branding will feature prominently across the Lidl-Trek race kit, including jerseys, socks, and the team\u2019s iconic Gatorade water bottles \u2014 \u00a0long considered one of the most coveted roadside souvenirs in pro-cycling.<\/p>\n
With more than 60 years in the market, Gatorade has grown into a global icon. From professional sports locker rooms to high school gyms and science labs to Formula 1 tracks, the drink has been fueling the greatest athletes in the world for generations. Through this collaboration, Lidl-Trek is perfecting race-day hydration to the finest detail. In modern cycling, even a marginal gain can mean the difference between victory and second place. Minor dehydration can compromise power, precision, and decision-making in critical race moments. Through the partnership, Lidl-Trek aims to unlock measurable performance advantages with precisely tailored hydration strategies.<\/p>\n
\u201cHydration isn\u2019t about drinking more \u2014 it\u2019s about drinking smarter,\u201d said Josu Larrazabal, Head of Performance at Lidl-Trek. \u201cWorking with Gatorade and the GSSI allows us to conduct individual sweat testing and build personalized hydration programs based on each rider\u2019s physiology, workload, and environmental conditions. It\u2019s a detail that may seem small, but it\u2019s one that can deliver a real competitive edge and enable our riders to perform at their absolute best.\u201d<\/p>\n
Natalia Filippociants, GM PepsiCo Beverages Europe, responded: \u201cGatorade has powered some of the world\u2019s best athletes for years and we are proud to bring that same science and support to professional cycling. At the heart of it, our mission stays simple \u2013 to help every athlete do a little better, whether you are in the pro peloton or out on your local ride. With GSSI\u2019s sweat testing, every Lidl-Trek rider gets a hydration plan made exactly for them. It\u2019s clear, precise, personal, and backed by real science. Gatorade gives athletes the carbohydrates for energy and the fluids and electrolytes they lose while sweating. That\u2019s how we help unlock that extra one percent with smart, science-led hydration that supports performance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Lidl-Trek has entered a multi-year partnership with Gatorade and the Gatorade Sports Science Institute (GSSI), bringing world-class hydration…\n","protected":false},"author":2,"featured_media":334971,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-334970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/334970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=334970"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/334970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/334971"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=334970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=334970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=334970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}