{"id":336056,"date":"2025-12-09T00:55:12","date_gmt":"2025-12-09T00:55:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/336056\/"},"modified":"2025-12-09T00:55:12","modified_gmt":"2025-12-09T00:55:12","slug":"tourism-australia-leverages-the-unlikeliest-of-bromances-between-stuart-broad-david-warner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/336056\/","title":{"rendered":"Tourism Australia Leverages The Unlikeliest Of Bromances Between Stuart Broad & David Warner"},"content":{"rendered":"

Fiery English bowler, Stuart Broad and fierce ex-rival Australian opener David Warner, have created the unlikeliest of friendships together to showcase some fun holiday activities Down Under. The pair have been recruited by Tourism Australia for a three-part content series as part of the Come and Say G\u2019day campaign.<\/p>\n

The content series marks a significant shift from their ferocious and tense Ashes battles to promoting Aussie travel together. Instead of cartwheeling Warner\u2019s stumps, Broad has found himself next to his ex-rival on Australia\u2019s spectacular beaches and breath-taking golf courses.<\/p>\n

The first video begins with the most unexpected text message to land on Broads phone. David Warner, \u201cWelcome back to Australia, let\u2019s hang.\u201d<\/p>\n

The video then cuts to the pair channelling their inner Baywatch, jogging down a pristine Aussie beach to the tunes of Wouldn\u2019t It Be Nice by The Beach Boys. From here they begin a laugh-filled, exciting day, featuring beach-side beers, gorgeous ocean views, a scenic golf round and even a cheeky ice-block.<\/p>\n

\"\"<\/p>\n

The series is an extension of the \u2018Howzat for a holiday?\u2019<\/a>, which is a push into the UK whilst cricket fans are focused on Australia to catch all of the action across five Ashes Tests.<\/p>\n

\u201cThe Ashes is a cultural moment that genuinely connects Australia and the UK. We saw an opportunity to tap into that passion and do something unexpected: bring together two players known for one of cricket\u2019s fiercest rivalries to showcase the genuine connection and warmth that exists between our countries,\u201d said Tourism Australia\u2019s CMO, Susan Coghill.<\/p>\n

\u201cStuart and David\u2019s lesser-known comradery perfectly captures what we want UK travellers to discover about Australia. And it\u2019s all set against the backdrop of a beautiful Australian summer. This is Come and Say G\u2019day in action: creating timely, culturally relevant content that keeps Australia top-of-mind with high-value UK travellers when they\u2019re booking their next holiday.<\/p>\n

\u201cIt\u2019s this kind of work that builds salience. Smart creative that taps into the moment and stays true to our brand.\u201d<\/p>\n

The Broad and Warner content series includes three main hero assets. The first two have been posted and the third and final instalment will go live this week. Additional behind the scenes content has also been captured and will be rolled out across the Ashes series.<\/p>\n

The videos that have gone live have captured the attention of cricket fanatics across Australia and the UK. The first video published on Friday December 5 currently has 1.55 million views and 80,000 engagements, and the second posted on Monday December 8 has 2.4 million views and 148,000 engagements.<\/p>\n

The UK is a big target for Tourism Australia as it is Australia\u2019s fourth largest market in terms of visitor arrivals, and visitors from the UK contributed more than $5 billion to the Aussie economy in the 12 months leading into June 2025.<\/p>\n

Join more than 30,000 advertising industry experts<\/p>\n

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\t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"Fiery English bowler, Stuart Broad and fierce ex-rival Australian opener David Warner, have created the unlikeliest of friendships…\n","protected":false},"author":2,"featured_media":336057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,18754,44,35818],"class_list":["post-336056","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-david-warner","tag-news","tag-tourism-australia"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/336056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=336056"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/336056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/336057"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=336056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=336056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=336056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}