{"id":33778,"date":"2025-07-31T01:12:08","date_gmt":"2025-07-31T01:12:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/33778\/"},"modified":"2025-07-31T01:12:08","modified_gmt":"2025-07-31T01:12:08","slug":"westpac-begins-new-innings-as-cricket-australia-partner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/33778\/","title":{"rendered":"Westpac begins new innings as Cricket Australia partner"},"content":{"rendered":"

Cricket Australia has begun a new sponsorship deal with Westpac, oficially marking the end of its 37-year partnership with Commonwealth Bank.<\/p>\n

Westpac has signed on as the principal partner for the men\u2019s and women\u2019s national teams. Its logo will appear front and centre on their shirts for all matches played in Australia. This includes Test, One Day, and T20 formats, as well as Australia A and Under 19s.<\/p>\n

It marks the first time a sponsor will feature simultaneously across both the men\u2019s and women\u2019s team shirts.<\/p>\n

As the previous banking partner, Commonwealth Bank shifted its support from the men\u2019s game to the women\u2019s a few years ago, as it looked to bolster women\u2019s sports. It is understood the sandpaper cheating scandal in the men\u2019s national Test team was also a factor that led to the bank\u2019s withdrawal, having dropped then-captain Steve Smith as its brand ambassador.<\/p>\n

ADVERTISEMENT<\/p>\n

Commonwealth Bank has since increased its investment in Football Australia<\/a>, with a six-year deal, starting September 1, that will see it become a major sponsor \u201cat all levels\u201d.<\/p>\n

Westpac has also become an official partner of the men\u2019s and women\u2019s Big Bash Leagues.\u00a0Per the AFR<\/a>, the deal is believed to be worth $10 million annually over four years.<\/p>\n

\"\"<\/p>\n

(L-R): Nathan Lyon, Mitchell Starc, Alyssa Healy, Ashleigh Gardner, and Sam Konstas<\/p>\n

\u00a0\u201cWe\u2019re\u00a0excited to step up to the crease and back Australian cricket,\u201d Anthony Miller, CEO of Westpac, said in a release on Thursday.<\/p>\n

\u201cLike Westpac, cricket in Australia has a long and proud history stretching back 200 years. As Australia\u2019s oldest bank, we can\u2019t wait to join forces with one of Australia\u2019s oldest sports and help shape the future of this great game.<\/p>\n

\u201cThrough this partnership we\u2019ll work with Cricket Australia to grow cricket at all levels, engaging players, fans and club communities around the country,\u201d he said.<\/p>\n

Westpac\u2019s partnership, which began on July 1, will support local clubs, inclusion cricket, and First Nations talent through national community awards, disability tournaments, and Indigenous championships and matches.<\/p>\n

The bank will also support programs to create more opportunities for players who are blind or have low vision, are deaf or hard of hearing, or people with intellectual disability.<\/p>\n

Finally, Westpac will back initiatives to create new opportunities to get women involved with cricket, including the creation of specific programs to support female coaches, manager, and executives in the sport.<\/p>\n

\u201cThis partnership represents a shared commitment to making a positive impact on the field and in the community,\u201d Cricket Australia\u2019s CEO, Todd Greenberg, said in the release.<\/p>\n

\u201cWe aim to elevate the experience of fans and participants and together grow the game.\u201d<\/p>\n

He said Westpac\u2019s support will \u201cdirectly contribute\u201d to elevating participation and visibility in the sport.<\/p>\n

\u201cWe couldn\u2019t be more excited about the impact we can achieve together.\u201d<\/p>\n

Westpac is also a major sponsor of rugby league, with a deal worth around $7 million annually. It is the official bank partner of the NRL and NRLW, it sponsors both the NSW and Queensland Rugby Leagues, as well as the Brisbane Hustlers and Sydney Convicts LGBT+ rugby union teams.<\/p>\n

It also supported the establishment of the St George Illawarra Dragons NRLW squad, and is a sponsor of Gingercloud\u2019s Modified Rugby program.<\/p>\n

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