\u201cJerseys are such a polarizing subject in pro sports. But, it is our most prominent brand representation in our market \u2013 it is what our players wear \u2013 so it is really important for us to get it right,\u201d Mazzarelli said. \u201cI am always of the mindset of design with intention. Don\u2019t just logo slap or throw something on there. I am always like, this has to have a purpose. If it is going on the jersey, it is intentional.\u201d<\/p>\n
The sunshine theme is also carried through the uniform; there are sun-ray embroidery details on the sleeves and on the hem-loop label. The inside neck collar features the acronyms of the six New England states, tying in the tribute to the snowbirds.\u200b<\/p>\n
The marquee event on Feb. 1 will mark the first time in NHL history that an outdoor game will be played in a football stadium in the state of Florida. The Bruins wanted to recognize that through their style.<\/p>\n
\u201cWhen we announced that we were going to do two outdoor games in Florida, I think people were like, \u2018Wow, the league is really pushing it, and maybe they\u2019ve lost their minds,\u2019\u201d Jennings said. \u201cWe\u2019ve been kind of smiling behind the scenes and saying it really is a tribute to the growth of hockey.\u201d\u200b<\/p>\n
Mazzarelli, along with Mark Majewski, the Bruins\u2019 director of creative services, know the team\u2019s identity best, and the NHL trusted their vision throughout the process.\u200b<\/p>\n
\u201cWhat\u2019s really important is that certainly the Boston Bruins and the Lightning \u2013 and any of our teams when we\u2019re doing development \u2013 it is your brand and your uniform. While we have a positioning that we want to hold true for, we want your input,\u201d Jennings said. \u201cIt really is a true collaboration.\u201d<\/p>\n
From the scraps lying on her office floor to seeing the players fully dressed in the Stadium Series uniform, the hard work is finally paying off for Mazzarelli. While behind the scenes, she is a primary storyteller for the organization.<\/p>\n
\u201cI take immense pride in that. To be honest, it is kind of a pinch yourself moment here to be kind of holding the keys to this 100-plus-year-old brand,\u201d Mazzarelli said. \u201cIt\u2019s something I don\u2019t take lightly. It is incredibly important to take care of a brand with this much heritage. It is one of the things that I am most proud of, and the most exciting parts of my job.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cJerseys are such a polarizing subject in pro sports. But, it is our most prominent brand representation in…\n","protected":false},"author":2,"featured_media":342163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[556],"tags":[64,63,575,85],"class_list":{"0":"post-342162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-au","9":"tag-australia","10":"tag-nhl","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/342162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=342162"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/342162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/342163"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=342162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=342162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=342162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}