{"id":343043,"date":"2025-12-12T11:43:10","date_gmt":"2025-12-12T11:43:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/343043\/"},"modified":"2025-12-12T11:43:10","modified_gmt":"2025-12-12T11:43:10","slug":"telstra-builds-the-ultimate-drumroll-for-iphone-17-pro-in-new-single-shot-brand-film-via-61-bear-meets-eagle-on-fire-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/343043\/","title":{"rendered":"Telstra builds the ultimate drumroll for iPhone 17 Pro in new single-shot brand film via +61 + Bear Meets Eagle On Fire \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    December 12 2025, 12:08 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tTelstra working with +61 and Bear Meets Eagle On Fire, has launched a single-shot brand film to introduce the iPhone 17 Pro.<\/p>\n<p>\u00a0<\/p>\n<p>The spot features a perfectly timed, flowing drumroll built from hundreds of percussive instruments, all choreographed to hit the right beat both visually and musically. A custom system allowed each component to move in sync with the rhythm while still feeling organic, resulting in a seamless single-shot sequence that showcases the iPhone 17 Pro in cinematic style.<\/p>\n<p>Production was handled by EXIT Films, Ruffian LLC, and Merman, with post-production and visual effects completed by Blockhead Studios. The film\u2019s continuous one-shot format required careful planning of camera movement, instrument arrangement, and timing to ensure the drumroll and visual elements aligned seamlessly.<\/p>\n<p>Agency: +61<br \/>Creative Director: Doug Hamilton<br \/>Creative Director: Chris Cheeseman<br \/>Executive Producer: Lauren Reilly<\/p>\n<p>Agency: Bear Meets Eagle On Fire<br \/>CCO: Micah Walker<\/p>\n<p>Production Company: EXIT Films<br \/>Director: Martin Krejci<br \/>Producer: alex taussig<br \/>EP\u2019s: Leah Churchill-Brown, Declan Cahill<br \/>Managing Partner: Wilf Sweetland<\/p>\n<p>Production Company: Ruffian LLC<br \/>EP: Robert Herman<\/p>\n<p>Production Company: Merman<br \/>EP: Spencer Dodd<\/p>\n<p>Post Production: Blockhead Studios<br \/>DOP: Sam Chiplin<br \/>DOP: Aaron McClisky<br \/>Editor: the Editors <br \/>Composition: Score Music Services<br \/>Sound House: Rumble Studios<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0<a href=\"https:\/\/campaignbrief.partica.online\/campaign-brief-magazine\/campaign-brief-australia-summer-2025\/flipbook\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n<p><a href=\"https:\/\/www.portfolioandreel.com\/shop\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Portfolio &amp; Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"December 12 2025, 12:08 pm | BY Ricki Green | No Comments Telstra working with +61 and Bear&hellip;\n","protected":false},"author":2,"featured_media":343044,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,203,105],"class_list":["post-343043","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/343043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=343043"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/343043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/343044"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=343043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=343043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=343043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}