{"id":34346,"date":"2025-07-31T06:45:12","date_gmt":"2025-07-31T06:45:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/34346\/"},"modified":"2025-07-31T06:45:12","modified_gmt":"2025-07-31T06:45:12","slug":"peak-block-as-sponsor-integration-avoids-production-cutbacks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/34346\/","title":{"rendered":"“Peak Block” as sponsor integration avoids production cutbacks"},"content":{"rendered":"

\n\t\t\t\t\tMost producers are having to cut back on staff just to stay on air -but not at The Block.\t\t\t\t<\/p>\n

Ask most producers and they will tell you the same thing.<\/p>\n

They are being asked to produce more with less money.<\/p>\n

But not at The Block.<\/p>\n

This year the Nine show features a \u2018Sponsor Village Saloon\u2019 with McCafe, Chemist Warehouse, Bunnings and The Block Pop-Up Store.<\/p>\n

That\u2019s not including the show\u2019s further sponsors Google, MG Motor, Snooze, Simparica Trio, and partners Aldi, Arnott\u2019s, Truecore steel and Colorbond steel.<\/p>\n

Executive producer Julian Cress says brand integration means The Block has not had to face production cutbacks.<\/p>\n

\u201cWe\u2019re in a very fortunate position at the moment,\u201d he tells TV Tonight.<\/p>\n

\u201cWe get so much support from our sponsors. I think we\u2019ve gota great formula for being able to showcase so many products and brands that allows us to continue to deliver such a quality product. You\u2019ll see this year we\u2019ve got a Bunnings warehouse which has come on board. That\u2019s a real upgrade for us, in my view, to be able to partner with a brand like that. That\u2019s what I would call \u2018peak Block,\u2019 and it\u2019s the support of companies like Bunnings, McCafe and Chemist Warehouse who\u2019ve joined us this year that just allows us to continue to maintain the quality of the show.<\/p>\n

\u201cI do understand the pressures that many shows are under, and I think that we\u2019re lucky that we do have that support and are able to deliver such great results back for those brands. That just keeps the quality where it needs to be.\u201d<\/p>\n

\"Bunnings<\/a><\/p>\n

Given the show is currently winning the ratings, it seems like Cavlier Productions has landed on a winning formula, leaving them free of pressure to trim production staff.<\/p>\n

\u201cNo, the pressure on us is to continue to deliver for our sponsors. But I think our audience understands that, those sponsors are the reason why we\u2019re able to deliver such a great show and I think it\u2019s synchronicity.\u201d<\/p>\n

The Block screens Sunday \u2013 Wednesday on Nine.<\/p>\n","protected":false},"excerpt":{"rendered":"Most producers are having to cut back on staff just to stay on air -but not at The…\n","protected":false},"author":2,"featured_media":34347,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":{"0":"post-34346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/34346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=34346"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/34346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/34347"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=34346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=34346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=34346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}