{"id":345837,"date":"2025-12-13T18:03:08","date_gmt":"2025-12-13T18:03:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/345837\/"},"modified":"2025-12-13T18:03:08","modified_gmt":"2025-12-13T18:03:08","slug":"james-cameron-on-avatars-future-the-nz-film-industrys-problems-and-being-part-of-the-solution","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/345837\/","title":{"rendered":"James Cameron on Avatar\u2019s future, the NZ film industry\u2019s problems and being part of the solution"},"content":{"rendered":"

The second film, Avatar: The Way of Water, is also among the top earners, making it the third-highest-grossing movie ever with US$2.3b in earnings. <\/p>\n

Cameron shot The Way of Water and Fire and Ash from 2017 to 2020 in New Zealand, using a mixture of over 3500 local and international cast and crew, as well as the team at Weta FX.<\/p>\n

But the Oscar-winning director says New Zealand has big challenges ahead if the Government doesn\u2019t act to help a struggling film industry rebuild and better compete with countries like the UK and Australia with more financially viable rebate schemes.<\/p>\n

\u201cWe have a big problem being competitive here in New Zealand, the way we used to be, and we took a hard hit here during Covid,\u201d says Cameron.<\/p>\n

\u201cI want us to flourish here, like we have in the past.\u201d<\/p>\n

The film-maker says he would personally encourage the Government to revisit the rebate scheme and \u201cnot with some little tiny incremental change that mostly benefits local productions\u201d.<\/p>\n

The first 2013 rebate scheme kept Cameron in New Zealand after the Government signed an agreement<\/a> with Lightstorm Entertainment and Twentieth Century Fox to ensure three Avatar films<\/a> were made in New Zealand. <\/p>\n

In exchange for tax breaks, the deal required one world premiere to be held in Wellington<\/a> and at least $500 million to be spent on production activity in New Zealand. <\/p>\n

\"JamesJames Cameron attends the world premiere of 20th Century Studios’ Avatar: Fire and Ash. Photo \/ Getty Images<\/p>\n

\u201cYou\u2019ve got to think globally on this because it\u2019s that capital influx that, you know, is the tide that raises all ships, and we\u2019re starting to have new replacement young crew members coming in \u2013 they\u2019re not coming in the way we need, and we need to have a depth of crews here as well.\u201d<\/p>\n

Cameron says he\u2019s not here to point fingers; in fact, he wants to help and offer real solutions. <\/p>\n

\u201cI\u2019m a big proponent of all this stuff, and I\u2019m happy to work with the Government, with the film commission, with everybody that\u2019s involved in this \u2013 especially now I have a little more free time than I did while I was trying to get this film done,\u201d he says with a laugh. <\/p>\n

The deal struck with Cameron meant Avatar stayed local, when others like Amazon\u2019s The Lord of the Rings: The Rings of Power left due to attractive UK incentives and Amazon\u2019s desire to expand its studio footprint. <\/p>\n

Cameron says his decision came down to successful negotiations. <\/p>\n

\u201cWhen we first started our work here on Avatar, it was in 2006 or 2007, and we were in a negotiation with the Government around the rebate scheme, and they upped the cap to 25%, which was important for us. It made it economically viable for us to work here, and that\u2019s held throughout.”<\/p>\n

\"JenniJenni Mortimer speaks to James Cameron and wife, Suzy Amis Cameron. Photo \/ Annaleise Shortland<\/p>\n

Once the crew, set and props were all based here and they had momentum, Cameron said there was no going back.<\/p>\n

But could Cameron and his New Zealand-based crew weather a potential 100% tariff-sized hurdle? <\/p>\n

Donald Trump\u2019s administration announced its proposal in May for a 100% tariff on foreign-made films, which would significantly damage the New Zealand film industry. But Cameron says those types of things aren\u2019t really possible, or legal. <\/p>\n

\u201cMost of us aren\u2019t taking the tariffs too seriously right now because really it\u2019s IP [intellectual property], it\u2019s not a good, so you can\u2019t really impose a tariff on IP or on photons that are travelling over a network,\u201d he says.<\/p>\n

\u201cSo it\u2019s kind of illegal what they\u2019re proposing to do, and you know, who knows with this Government in the US what they might ram through. It seems like it\u2019s \u2018no rules Tuesday\u2019, but I\u2019m not worried about that.\u201d<\/p>\n

\"NeytiriNeytiri in Avatar: Fire and Ash. Photo \/ Twentieth Century Fox<\/p>\n

But no matter what happens on the political landscape, Cameron says he himself is here to stay. <\/p>\n

The Titanic director lives with his family on a farm in Wairarapa and recently took his commitment to Aotearoa to the next level, becoming a citizen in August.<\/p>\n

\u201cI love it here. My kids love it here. It just seemed like a natural evolution. I\u2019ve been living here on and off since 2011 and have been here full time since 2020, so it made sense.\u201d<\/p>\n

Cameron says he\u2019s excited for Kiwis to see the film he worked so hard on right on their soil. <\/p>\n

\u201cThey should see the result of the work as something extraordinary. I can distance myself from it and see what 3000 people did, most of them here, and what that group effort results in on the screen is just pure magic.\u201d<\/p>\n

The plot<\/a> takes audiences back to the planet of Pandora in an immersive new adventure with Marine turned Na\u2019vi leader Sully \u2013 played by lead Sam Worthington \u2013 Sigourney Weaver, Jack Champion, Zoe Saldana, Stephen Lang, Kate Winslet and Kiwi leads Cliff Curtis and Jemaine Clement. <\/p>\n

\"CliffCliff Curtis on the red carpet of Avatar Fire and Ash. Photo \/ Annaleise Shortland<\/p>\n

And once the movie is released, on December 18, and he\u2019s wrapped a whirlwind press tour, Cameron says he\u2019s due a little R&R and a white Christmas in Colorado. <\/p>\n

\u201cThen hopefully get back in time for the back half of the beautiful New Zealand summer here, which I\u2019m sure we\u2019ll enjoy on our farm in the Wairarapa. I\u2019m just gonna take it easy for a little while, I\u2019m unemployed, and I\u2019m enjoying it.\u201d <\/p>\n

So what does unemployed life look like for a local man like Cameron? Does he pop on a spot of Country Calendar, The Chase or binge some Shortland Street?<\/p>\n

\u201cI don\u2019t watch anything,\u201d he says with a laugh. \u201cWell, I can start now. I don\u2019t think people quite appreciate what it takes to finish a film like Avatar with 3500 VFX shots. I don\u2019t get a lot of free time, let\u2019s put it that way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The second film, Avatar: The Way of Water, is also among the top earners, making it the third-highest-grossing…\n","protected":false},"author":2,"featured_media":345838,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[617,64,63,14709,191243,21677,3200,191246,134,1689,10967,21503,90375,191244,191247,47573,32482,344,1697,1787,2652,6622,191245,137764,11764,320,106553,101410],"class_list":["post-345837","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-and","tag-au","tag-australia","tag-avatar","tag-avatars","tag-being","tag-cameron","tag-camerons","tag-entertainment","tag-film","tag-franchise","tag-future","tag-hugely","tag-industrys","tag-instalment","tag-james","tag-last","tag-movies","tag-nz","tag-of","tag-on","tag-part","tag-problems","tag-solution","tag-successful","tag-the","tag-third","tag-well"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/345837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=345837"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/345837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/345838"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=345837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=345837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=345837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}