{"id":34749,"date":"2025-07-31T10:52:11","date_gmt":"2025-07-31T10:52:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/34749\/"},"modified":"2025-07-31T10:52:11","modified_gmt":"2025-07-31T10:52:11","slug":"skoda-just-found-an-ingenious-use-for-rude-graffiti-at-the-tour-de-france","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/34749\/","title":{"rendered":"Skoda just found an ingenious use for rude graffiti at the Tour de France"},"content":{"rendered":"

\u0160koda has taken an unconventional approach to promoting the Tour de France Femmes avec Zwift, transforming rude graffiti into works of art across the race route. Each year, it’s become somewhat of a tradition to vandalise the course with penises, but this playful OOH platform proves one man’s defacement can be another man’s artistic expression.<\/p>\n

Think of it as a large-scale take on traditional art exercises<\/a> \u2013 when you’re in a funk, sometimes an unassuming scribble can transform into a masterpiece. With the (unfortunately phallic) canvas already laid, this bold campaign transforms a visual eyesore into a bold conversation starter that embraces empowerment with a slice of silliness.<\/p>\n

\"FCB<\/p>\n

(Image credit: FCB London\/\u0160koda)<\/p>\n

Created in collaboration with FCB London<\/a>, the artworks take a unique spin on the phallic outline, each sporting the official #WatchTheFemmes hashtag. Painted by feminist French illustrator Celine Dormeau<\/a> and London-based illustrator Erin Aniker<\/a>, the designs are a powerful inversion of the graffiti, celebrating the dynamism and empowerment of the women’s race.<\/p>\n

You may like<\/p>\n

\u201cWhen we heard about the penis graffiti that is painted on the course, we saw it as an opportunity to do something bold and disruptive to motivate the Tour\u2019s global audience to sit up and take notice of the Tour de France Femmes avec Zwift,\u201d says Owen Lee, chief creative officer at FCB London. \u201cBy turning the penises into a conversation starter, we\u2019re not only helping the organisers out, but celebrating cycling and getting more people to #WatchTheFemmes,\u201d he adds.<\/p>\n

Image 1 of 3<\/p>\n

\"FCB(Image credit: FCB London\/\u00a0\u0160koda)\"FCB(Image credit: FCB London\/\u00a0\u0160koda)\"FCB(Image credit: FCB London\/\u00a0\u0160koda)<\/p>\n

For more creative inspiration, take a look at KFC’s ‘vandalised’ billboards<\/a> or check out the best sports logos<\/a> of all time.<\/p>\n

Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0160koda has taken an unconventional approach to promoting the Tour de France Femmes avec Zwift, transforming rude graffiti…\n","protected":false},"author":2,"featured_media":34750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":["post-34749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-au","tag-australia","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/34749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=34749"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/34749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/34750"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=34749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=34749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=34749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}