{"id":352509,"date":"2025-12-16T21:14:09","date_gmt":"2025-12-16T21:14:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/352509\/"},"modified":"2025-12-16T21:14:09","modified_gmt":"2025-12-16T21:14:09","slug":"orreco-acquires-data-driven-sports-analytics-ddsa-establishing-tenniss-first-integrated-performance-science-ai-intelligence-platform","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/352509\/","title":{"rendered":"Orreco Acquires Data Driven Sports Analytics (DDSA), Establishing Tennis\u2019s First Integrated Performance Science & AI Intelligence Platform"},"content":{"rendered":"

Orreco, the world leader in applied sports science, biomarkers, and AI-driven athlete readiness, today announced the acquisition of Data Driven Sports Analytics (DDSA) \u2014 the Melbourne-based tennis analytics company that has become one of the most influential forces in elite tennis over the past five years.<\/p>\n

\"tennistennis express pro player gear<\/p>\n

The partnership brings together Orreco\u2019s world-class scientific team \u2014 including sports scientists, physiologists, data scientists, and recovery experts working across the NBA, NFL, Premier League, and Olympic sports \u2014 with DDSA\u2019s tennis-specific analytics, AI-powered computer vision, opponent scouting models, and match-performance intelligence used by some of the sport\u2019s biggest champions.<\/p>\n

Together, the organisations will create the first fully unified performance system in tennis, integrating biomarker-driven readiness and recovery science, AI-based match analytics, tactical patterning and opponent scouting, movement and biomechanics proxies derived through computer vision and season-long load modelling and biological rhythms.\u00a0<\/p>\n

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\u201cWe are absolutely delighted to join forces with Shane and team DDSA,\u201d said Dr Brian Moore, CEO of Orreco. \u201cIt was immediately clear to us why DDSA is the choice of Tennis champions. Their cutting edge computer vision and AI technology delivers game changing insights for players, coaches and federations.\u00a0<\/p>\n

\u201cWe are already working on applications for Football, Basketball and Olympians. Combined with our AI physiology, training, nutrition and women\u2019s performance modules delivers a world leading platform for athletes competing at the highest levels of world sport\u201d<\/p>\n

This acquisition represents a shift for tennis \u2014 from isolated data sources toward an integrated, science-first ecosystem capable of supporting players\u2019 endeavors across training, competition, recovery, and long-term development.<\/p>\n

Performance Science Meets Player Reality<\/p>\n

\u201cDDSA has been a huge part of how I analyse opponents, develop my game, and make better decisions on court,\u201d said world No.1 Aryna Sabalenka in a statement provided to Tennis Now. \u201cTeaming up with Orreco brings two leaders together with one vision\u2014help athletes be ready to win. It\u2019s an exciting step forward for high-performance tennis.\u201d<\/p>\n

Sabalenka\u2019s comments highlight the strong player affinity for DDSA services. Three-time Grand Slam finalist Ons Jabeur was another satisfied client of Linayage and DDSA.<\/p>\n

\u201cShane and DDSA helped my coach interpret complex data that influenced my preparation and helped me understand my own game at a deeper level,\u201d the Tunisian trailblazer said. \u201cI was proud to receive equity in DDSA, and now I\u2019m even more excited to see DDSA join forces with Orreco. This partnership has the potential to take tennis analysis to an entirely new level.\u201d<\/p>\n

Issam Jellali, Jabeur\u2019s coach touts the invaluable input that DDSA provided to team Jabeur.\u00a0<\/p>\n

\u201cDDSA were instrumental in taking Ons from outside the top 50 to world No. 2 and into three Grand Slam finals. Their technical and tactical analytics gave us an edge not only on the court but also in off-court decision-making. Orreco\u2019s global reputation and scientific expertise combined with DDSA\u2019s tennis intelligence is a powerful opportunity for the future of our sport.\u201d<\/p>\n

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According to Linayage, Orreco will only strengthen DDSA\u2019s tactical sophistication, through scientific rigour, biological context, and season-planning intelligence grounded in physiology and recovery timing.<\/p>\n

Sabalenka\u2019s coach, Anton Dubrov, says DDSA provided critical support and even changed the way four-time Slam champion Sabalenka periodized her playing schedule.\u00a0<\/p>\n

\u201cWe began working with DDSA at the end of 2020 and immediately saw how their analytics improved the way we prepared,\u201d he said. \u201cIt changed training, decision-making, and even how we structured our season.\u00a0<\/p>\n

\u201cOrreco\u2019s leadership in athlete readiness makes this a natural evolution. Together they can push tennis performance into entirely new territory.\u201d<\/p>\n

Ai Sugiyama, Japan\u2019s Billie Jean King Cup Captain and Former World No.1 Doubles says that DDSA enlightened her from a coaching perspective as well.\u00a0<\/p>\n

\u201cAs BJK Cup Captain for Japan, I\u2019ve seen how DDSA\u2019s PlayerDex app transformed our match reviews and scouting. With DDSA joining Orreco, tennis will finally have a unified, science-driven performance system across training, recovery, injury management, and match analysis,\u201d she said.\u00a0<\/p>\n

DDSA, known for AI computer vision for tennis, match analytics at the tactical, technical, and biomechanical proxy level, created PlayerDex and DDSA Trax, software to help players, coaches and analysts integrate and assimilate information to enhance tennis performance.<\/p>\n

With the Orreco acquisition, the combined platform will provide the most complete performance picture a tennis team has ever had \u2014 spanning biology, biomechanics, tactics, training, recovery, and predictive AI.<\/p>\n","protected":false},"excerpt":{"rendered":"Orreco, the world leader in applied sports science, biomarkers, and AI-driven athlete readiness, today announced the acquisition of…\n","protected":false},"author":2,"featured_media":154924,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":["post-352509","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/352509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=352509"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/352509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/154924"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=352509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=352509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=352509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}