Adtech firm Nexxen has announced a collaboration with Tubi, one of the world\u2019s fastest-growing free streaming platforms.<\/p>\n
The initiative gives advertisers access to Tubi\u2019s premium, ad-supported inventory through the Nexxen Supply Side Platform, opening new opportunities to engage Australia\u2019s growing base of streaming audiences.<\/p>\n
Tubi Australia\u2019s viewer hours have grown 50 per cent since shifting its sales representation to News Australia.<\/p>\n
With the region\u2019s largest library of streaming content with over 125,000 titles and episodes, Tubi is powered by a diverse content slate that reaches every viewer, from blockbuster films, Hollywood classics, to Tubi Originals and multifaceted Creator content.<\/p>\n
For advertisers, Tubi offers incremental reach and highly engaged streaming audiences, spanning a wide range of interests and demographics. By integrating Tubi\u2019s inventory within the Nexxen SSP, brands can extend their presence across premium, ad-supported environments that complement the broader streaming ecosystem.<\/p>\n
\u201cWe\u2019re excited to work with Tubi to expand our streaming offering for advertisers,\u201d said Adam Hunt, VP business development and partnerships, JAPAC, Nexxen.<\/p>\n
\u201cTubi brings scale, engagement and an ad-supported experience built for today\u2019s streaming habits. Combined with Nexxen\u2019s unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies,\u201d he said.<\/p>\n
\u201cTubi continues to redefine what free streaming platforms can offer viewers and advertisers alike,\u201d said Dianna Molinaro, head of streaming and digital strategy, News Australia.<\/p>\n
\u201cWith the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV.\u201d<\/p>\n
This collaboration also strengthens Nexxen\u2019s broader relationship with News Australia, which represents Tubi locally, and reflects ongoing efforts between both companies to explore further data-led insights and more transparent and measurable outcomes for advertisers across all screens.<\/p>\n
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