{"id":354840,"date":"2025-12-17T23:01:09","date_gmt":"2025-12-17T23:01:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/354840\/"},"modified":"2025-12-17T23:01:09","modified_gmt":"2025-12-17T23:01:09","slug":"portsea-golf-club-appoints-tag-to-lead-2026-centenary-program-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/354840\/","title":{"rendered":"Portsea Golf Club appoints TAG to lead 2026 centenary program \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    December 18 2025, 9:47 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/TAG-x-Portsea-Golf-Club.jpg\" alt=\"Portsea Golf Club appoints TAG to lead 2026 centenary program\"\/><\/p>\n<p>\t\t\t\t\t    \tPortsea Golf Club has engaged TAG as its strategic advisory and execution partner for its 2026 centenary program.<\/p>\n<p>\u00a0<\/p>\n<p>The partnership marks a significant moment for the Mornington Peninsula icon as it prepares to celebrate 100 years.<\/p>\n<p>Originally set to mark the occasion with a book, TAG will work with the club to bring the centenary to life through an online experience exploring the early years, its people and the stories that have shaped it.<\/p>\n<p>Says TAG General Manager, Andrew Moroney: \u201cOur partnership with Portsea Golf Club is already shaping up to be something really special.<\/p>\n<p>\u201cIt\u2019s a privilege to work on the club\u2019s centenary \u2013 an opportunity to honour a hundred years of history while also setting the foundation for a more modern, digitally led future.<\/p>\n<p>\u201cWe\u2019re focusing on clarity of message, a streamlined member and visitor experience and storytelling that connects the club\u2019s heritage with the next generation of golf fans.\u201d<\/p>\n<p>TAG\u2019s remit includes strategic planning, digital advisory, content development and the creation of centenary-focused website experiences that will showcase Portsea\u2019s history, culture and community.<\/p>\n<p>Says Portsea Golf Club General Manager, John Burbergs: \u201cWe\u2019ve chosen a partner that understands both the tradition of our club and the opportunities ahead.<\/p>\n<p>\u201cTAG\u2019s strategic direction and digital expertise will be invaluable as we celebrate our centenary and look to the future.\u201d<\/p>\n<p>TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Clients include MYOB, Oliver Hume, FUNDAY Natural Sweets and Nala.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0<a href=\"https:\/\/campaignbrief.partica.online\/campaign-brief-magazine\/campaign-brief-australia-summer-2025\/flipbook\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n<p><a href=\"https:\/\/www.portfolioandreel.com\/shop\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Portfolio &amp; Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"December 18 2025, 9:47 am | BY Ricki Green | No Comments Portsea Golf Club has engaged TAG&hellip;\n","protected":false},"author":2,"featured_media":354841,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":{"0":"post-354840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-au","9":"tag-australia","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/354840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=354840"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/354840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/354841"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=354840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=354840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=354840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}