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Arsenal were claimed to have hijacked a sponsorship deal from Chelsea(Image: (Photo by Visionhaus\/Getty Images))<\/p>\nArsenal were claimed to have ‘hijacked’ a deal for a sleeve sponsorship over their rivals, Chelsea, but it seems as though that may not have been the case in the endArsenal were claimed to have hijacked a sponsorship deal from Chelsea(Image: (Photo by Visionhaus\/Getty Images))<\/p>\n
While clubs continue to do battle on the pitch, it’s their challenges off it that give them the ability to compete head-to-head. Recent years have seen Premier League<\/a> clubs do everything they can to maximise revenues, from building new stadiums and facilities to finding routes for new sponsorships.<\/p>\n Given that Arsenal<\/a> and Chelsea<\/a> both want to battle it out for the biggest trophies, their ability to spend in the market is dictated by how much they can make – especially in the PSR (Profit and Sustainability Rules) era. That will become even more important in the SCR (Squad Cost Ratio) era, which will be ushered in soon, which determines how much can be spent by clubs as a percentage of their income.<\/p>\n That means squeezing every last drop out of potential revenue streams to free up that ability to spend, which includes sponsorships. Arsenal recently announced a deal with HR platform Deel to become their sleeve sponsor, replacing the previous sponsors, Visit Rwanda.<\/p>\n The old sponsorship was worth \u00a310m-per-year for the Gunners and lasted for eight years, though it was a deal mired in controversy and protest<\/a>. Now, with that change to Deel from next season, there were reports that the move from Arsenal was actually hijacked from rivals Chelsea.<\/p>\n However, according to a former football chief executive, Keith Wyness, the move was not hijacked by the Gunners, but rather a face-off between the two sides. He told Football Insider\u2018s Inside Track podcast<\/a>: “Yeah, look, I did check with one of my contacts and no, the rumour was that this was going to be front of shirt for Chelsea, and no way was the budget there for them to do that.<\/p>\n \u201cI think they were comparing potential sleeve sponsorship deals at Chelsea and Arsenal, and whatever the presentations were, Arsenal won the day. I don\u2019t think there was anything hijacked. I think it was just a straight commercial shootout. But, you know, some sponsors do want to go and shop the market.<\/p>\n \u201cI know when I\u2019ve been in that position, I\u2019ve often had clubs looking at three or four other potential candidates, and that\u2019s where you\u2019ve got to be creative and do the best deal. And it seems the Arsenal team have offered some extras that have won the day.\u201d<\/p>\n Get 50% off Premier League kits and merch<\/p>\n This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more<\/a> Various Prices<\/p>\n Kitbag<\/p>\n![\"Content](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/0_Untitled-8jpeg.jpg\")
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