{"id":367164,"date":"2025-12-23T18:04:10","date_gmt":"2025-12-23T18:04:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/367164\/"},"modified":"2025-12-23T18:04:10","modified_gmt":"2025-12-23T18:04:10","slug":"richard-jefferson-interview-show-to-be-distributed-across-nba-tv-social-channels","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/367164\/","title":{"rendered":"Richard Jefferson interview show to be distributed across NBA TV, social channels"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">Richard Jefferson will see his media presence continue to expand, as the NBA has a deal to distribute \u201cThe Richard Show\u201d across NBA TV, the NBA app and league digital and social media platforms starting tomorrow. \u201cThe Richard Show\u201d is a 10-minute interview posted to <a href=\"https:\/\/www.youtube.com\/@TheRichardShow\" target=\"_blank\" rel=\"nofollow noopener\">Jefferson\u2019s YouTube page<\/a>, and the second season is set to drop with Knicks G Jalen Brunson as the interviewee. The show, done under the banner of another Jefferson podcast, \u201c<a href=\"https:\/\/www.youtube.com\/@RoadTrippin\" target=\"_blank\" rel=\"nofollow noopener\">Road Trippin\u2019<\/a>,\u201d had around 5 million views across Instagram, TikTok, X and Threads for Season 1. CCG Social produces the effort.<\/p>\n<p class=\"c-paragraph sections-media \">The league <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/01\/nba-officially-takes-over-nba-tv-operations-from-tnt-sports\/\" target=\"_blank\" rel=\"nofollow noopener\">took over programming of NBA TV two months ago<\/a> following a long run with TNT Sports, and this move to add content from Jefferson\u2019s show to NBA TV is part of a newly launched \u201cBasketcast\u201d program that seeks to compile and present analysis, commentary and content from various basketball shows and voices.<\/p>\n<p class=\"c-paragraph sections-media \">Jefferson told SBJ that, while \u201cThe Richard Show\u201d clips have been edited down to around 10 minutes, subjects typically sit for 30 or 35 minutes, so there is the ability to add length for a longer TV-type program. \u201cI just feel very, very blessed to have created a show that they wanted to support,\u201d Jefferson said.<\/p>\n<p class=\"c-paragraph sections-media \">Tim Duncan was among the more popular shows from Season 1. NBA TV and league channels will use that and other Season 1\/Season 2 interviewees in the coming weeks. Having done fewer than 10 episodes so far, Jefferson said he doesn\u2019t necessarily have a bucket list for interviewees. \u201cDuncan would probably be No. 1 on my bucket list if I hadn\u2019t got him, because I know him. But because I got him first, it kind of lightens the stress,\u201d he said.<\/p>\n<p class=\"c-paragraph sections-media \">Asked about who were some of the funniest players he was around during a 17-year career in the NBA, Jefferson quickly mentioned Brandon Rush and Jameer Nelson as locker room jokers.<\/p>\n<p class=\"c-paragraph sections-media \">Jefferson also added that things are going \u201cgreat\u201d as he and Tim Legler <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/28\/espn-replaces-doris-burke-with-tim-legler-on-top-nba-broadcast-team\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/08\/28\/espn-replaces-doris-burke-with-tim-legler-on-top-nba-broadcast-team\/\">form the new \u201cA\u201d booth<\/a> for ESPN\/ABC this season alongside play-by-play voice Mike Breen. Jefferson credited the smooth transition to similar moves he\u2019s made in the past when switching with other talent, such as Sara Kustok, JJ Redick and Doris Burke.<\/p>\n","protected":false},"excerpt":{"rendered":"Richard Jefferson will see his media presence continue to expand, as the NBA has a deal to distribute&hellip;\n","protected":false},"author":2,"featured_media":367165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,726,794,590,163530,85],"class_list":{"0":"post-367164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-espn","12":"tag-nba","13":"tag-nba-tv","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/367164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=367164"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/367164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/367165"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=367164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=367164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=367164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}