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Darragh MacAnthony, the League One club’s chairman and owner, said: “We have to evolve, and branding is a massive part of that. I look at the big clubs and see how they are evolving, we have to modernise and we have to move with the times.”<\/p>\n
The current crest, created in 2008, is based on the city’s coat of arms, which features cross keys, lions and the motto “Upon This Rock”.<\/p>\n
![\"Peterborough](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/8b4ee8e3e191ea03cf38586bcad81de1.jpeg\"\/)
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The current crest is based on the city’s coat of arms [Getty Images]<\/p>\n
Christopher Payne, who designed the new crest, spent time in Peterborough speaking with club leaders, historians and fans, as well as attending Posh games both home and away.<\/p>\n
“It was important to live life like a fan, to absorb all things Peterborough, to speak with fans, and to see and experience everything.<\/p>\n
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“I wanted to learn everything about the rich history of the club, as well as understand its future ambitions.<\/p>\n
“It’s a big project, and it’s important to understand everything.”<\/p>\n
MacAnthony added: “I was sceptical about the whole project at first, but having seen the journey that we have been on, and how we have involved supporters, it just makes sense.<\/p>\n
“We are evolving in our commercial department, we are evolving on the pitch and in the boardroom, and so our brand has to evolve.<\/p>\n
“When I first saw it, it blew me away. I love it. I am really excited by it all.”<\/p>\n
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On the old logo, he said: “I don’t want to disrespect it, but it’s outdated – we have to move with the times.”<\/p>\n
The new crest will be used from June 2026.<\/p>\n
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