What a difference a year makes. On Tuesday, in preparation for its busy slate of Christmas Day games, the NBA released a top-10 list of the most viewed players across all of its social media platforms this season.<\/p>\n
The league did this last year, too. At the time, Dallas Mavericks star player Luka Doncic did not appear in the top 10.<\/p>\n
Fast forward to this season, and now he is on top of it.<\/p>\n
Doncic is not only the most-viewed player in the NBA after his stunning midseason trade from the Mavs to the LA Lakers, he also has quite a bit of cushion between himself and second place.<\/p>\n
According to NBA Communications, Doncic clips and highlights account for 845 million views across their platforms so far this season. At No 2 is Spurs centre Victor Wembanyama at 708 million. LeBron James, who topped the list in 2024, comes in at No 4, with a number (641 million) more than 200 million fewer than Doncic.<\/p>\n
It points to the argument that Doncic, who has carried the NBA\u2019s most popular franchise to a 19-8 record, is now the most popular player in the league.<\/p>\n","protected":false},"excerpt":{"rendered":"What a difference a year makes. On Tuesday, in preparation for its busy slate of Christmas Day games,…\n","protected":false},"author":2,"featured_media":369219,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,30097,63,199994,5663,7235,1662,7228,5552,7220,7216,35501,7896,11473,590,5548,10549,12841,85,24942,17205,12838],"class_list":["post-369218","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-austin-reaves","tag-australia","tag-christmas-day-games","tag-cooper-flagg","tag-dallas-mavericks","tag-denver-nuggets","tag-giannis-antetokounmpo","tag-golden-state-warriors","tag-houston-rockets","tag-kevin-durant","tag-la-lakers","tag-lebron-james","tag-luka-doncic","tag-nba","tag-oklahoma-city-thunder","tag-san-antonio-spurs","tag-shai-gilgeous-alexander","tag-sports","tag-spurs","tag-steph-curry","tag-victor-wembanyama"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/369218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=369218"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/369218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/369219"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=369218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=369218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=369218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}