{"id":372084,"date":"2025-12-26T02:17:10","date_gmt":"2025-12-26T02:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/372084\/"},"modified":"2025-12-26T02:17:10","modified_gmt":"2025-12-26T02:17:10","slug":"shopper-stampedes-are-a-thing-of-the-past-but-boxing-day-sales-are-still-a-big-driver-of-spending","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/372084\/","title":{"rendered":"Shopper stampedes are a thing of the past, but Boxing Day sales are still a big driver of spending"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Retailers are anticipating a boost in activity during today&#8217;s Boxing Day sales, despite tough economic conditions across Australia.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Australians are expected to <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2025-12-24\/boxing-day-sales-australia-2025\/106171474\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/106171474\" rel=\"nofollow noopener\" target=\"_blank\">spend a record $1.6 billion today<\/a>, supported by higher demand from population growth and revived household spending after three interest rate cuts from the Reserve Bank.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Chief Industry Officer with the Australian Retailers Association (ARA), Fleur Brown, said there were encouraging signs for the retail sector.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We&#8217;re anticipating a record result this year, up about 4 per cent over last year, which is good for retailers,&#8221; she said.<\/p>\n<p><img decoding=\"async\" alt=\"Shoppers at Melbourne Central.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/8d5de0b47ec690425c93ec36275f6dd2\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Australian Retailers Association is predicting a 4 per cent increase in Boxing Day spending this year. (ABC News)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The economic climate we&#8217;re in means that people are bargain hunting more. It is really about Australians trying to get their household budgets balanced.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Australians are trying to have a lift and make sure they&#8217;re spending money wisely at times when things might be lower in price.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Online shopping may keep many people at home, but the ARA said 80 per cent of purchases on Boxing Day were still made in store.<\/p>\n<p><img decoding=\"async\" alt=\"A sale sign\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/a3d9c37ba97fced9f744b2d4136dcd15\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Boxing Day sales face competition from Black Friday sales, but are still a major driver of retail spending. (ABC News)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The emergence of Black Friday sales has not yet made the Boxing Day sales redundant, but has helped refine its purpose for retailers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s a true clearance event, Boxing Day, so retailers really have to move that stock out the door,&#8221; Ms Brown said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Black Friday is growing in popularity, but it&#8217;s also serving a role as that gift-buying period for Australians before Christmas.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ms Brown also said shoppers were more likely to find a true bargain on Boxing Day than they would during the Black Friday sales.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;If you&#8217;re looking for the pure percentage decrease, you might find Boxing Day in some categories is a higher percentage [reduction] and that&#8217;s because those items have to move,&#8221; she said.<\/p>\n<p><img decoding=\"async\" alt=\"Shoppers walking into a store.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/903743919b7d338b04fe4331a1067f67\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">There was only a modest trickle of shoppers when the Myer in Melbourne&#8217;s Bourke Street Mall opened its doors on Boxing Day. (ABC News)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It was a slow start to the shopping day in Melbourne&#8217;s Bourke Street Mall, with a polite trickle of shoppers entering stores rather than the stampedes of yesteryear.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I haven&#8217;t come the last few years because of the kids, COVID and all that,&#8221; one shopper told the ABC.<\/p>\n<p>&#8220;Normally, I used to come here around 5 o&#8217;clock in the morning and there used to be a queue outside and all that, but this year is a little bit quieter,&#8221;  he said.<img decoding=\"async\" alt=\"A man and a child.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/8d42909122907e60185b3502a8ada81a\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">This Melbourne shopper was out early to grab a bargain in the Boxing Day sales. (ABC News: Nate Woodall)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Another shopper said she left the family at home and came into the CBD early to get a head start on other shoppers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The girls are a little bit older now so they&#8217;re still sleeping off the excitement of yesterday, so I came in nice and early to beat the rush,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There wasn&#8217;t much of a rush anyway. I think everyone is shopping online.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Shoppers have also been warned not to rush in to spending money on Boxing Day on something they might regret purchasing later.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">University of Melbourne Professor of Law, Jeannie Paterson, said it was important to consider if an advertised discount was really what it seemed.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The first thing to do is to slow down. I think Boxing Day sales, if we&#8217;ve got through Christmas, often we&#8217;re exhausted and we&#8217;re also in a hurry to find a good deal,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;So it&#8217;s worth just stopping and thinking and considering whether it really is a discount.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The other thing that sometimes happens of course, is that old products or lower quality products are rolled out, and there&#8217;s a lot of fake products around online as well.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Retailers are anticipating a boost in activity during today&#8217;s Boxing Day sales, despite tough economic conditions across Australia.&hellip;\n","protected":false},"author":2,"featured_media":372085,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,63,134574,99,5503,164,5216,15927,7240,5939],"class_list":{"0":"post-372084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-au","9":"tag-australia","10":"tag-boxing-day","11":"tag-business","12":"tag-christmas","13":"tag-economy","14":"tag-retail","15":"tag-sales","16":"tag-shopping","17":"tag-spending"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/372084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=372084"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/372084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/372085"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=372084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=372084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=372084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}