{"id":372357,"date":"2025-12-26T05:25:11","date_gmt":"2025-12-26T05:25:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/372357\/"},"modified":"2025-12-26T05:25:11","modified_gmt":"2025-12-26T05:25:11","slug":"wellness-wrapped-the-vitamin-shoppe-exposes-2025s-top-supplements","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/372357\/","title":{"rendered":"Wellness wrapped: The Vitamin Shoppe exposes 2025’s top supplements"},"content":{"rendered":"

\t\tNew York Post may be compensated and\/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.<\/p>\n

What our top wellness and supplement<\/a> searches of 2025 reveal, courtesy of the researchers at The Vitamin Shoppe<\/a>, is less about trends for trend\u2019s sake and more about how personal wellness has become undeniably mainstream.<\/p>\n

In 2025, routines weren\u2019t generic, but dialed in. People weren\u2019t just \u201cgetting healthy\u201d; they were optimizing energy<\/a> before workouts, recovering better after them, sleeping deeper, managing stress, and supporting gut health along the way. The result? A year where performance and balance weren\u2019t opposites, but co-stars.<\/p>\n

Protein<\/a> ruled the year. When you combine searches for protein powder, protein bars, and protein in general, it completely dominated the leaderboard. But it wasn\u2019t alone. Creatine and pre-workout surged as gym staples, energy drinks stayed locked in as a daily ritual, and magnesium<\/a>, probiotics<\/a>, collagen<\/a>, and ashwagandha<\/a> reflected a growing interest in calmer nervous systems, better digestion, and beauty-from-within support.<\/p>\n

\"Bodytech<\/a> The Vitamin Shoppe<\/p>\n

Also at the very top: creatine<\/a>. Whether people were searching \u201ccreatine\u201d or \u201ccreatine monohydrate,\u201d the interest was unmistakable. Once pigeonholed as a hardcore lifting supplement, creatine has officially crossed into the mainstream thanks to research-backed benefits for strength, performance, and even cognitive support. Standouts like BodyTech Elite German Creatine<\/a> and BodyTech Creatine Soft Chews<\/a> make it easier than ever to work it into a routine.<\/p>\n

Right behind it were brand loyalists. Names like Alani Nu<\/a> (a favorite of mine), Ghost<\/a>, Transparent Labs<\/a>, Clean Simple Eats<\/a>, Gorilla Mind<\/a>, Ryse<\/a>, and Barebells<\/a> showed up consistently. This wasn\u2019t casual browsing, but rather fans coming back for products they already love and trust. Ghost Energy<\/a> remained a go-to for people who want function without sacrificing flavor, while Transparent Labs<\/a> continued to appeal to those who read labels like ingredient lists are a sport.<\/p>\n

\"The<\/a> The Vitamin Shoppe<\/p>\n

Magnesium also had a major year, particularly magnesium glycinate, as people looked for better sleep, stress support, and muscle recovery. Products like Vthrive Magnesium Relax Powder<\/a> and The Vitamin Shoppe Magnesium Glycinate<\/a> reflected a shift toward evening rituals that actually help you wind down \u2014 no doomscrolling required.<\/p>\n

Magnesium also had a major year, particularly magnesium glycinate, as people looked for better sleep, stress support, and muscle recovery. Products like Vthrive Magnesium Relax Powder<\/a> and The Vitamin Shoppe Magnesium Glycinate<\/a> reflected a shift toward evening rituals that actually help you wind down \u2014 no doomscrolling required.<\/p>\n

On the fueling side, protein powder searches stayed strong, with options spanning plant-based to grass-fed whey. Shoppers gravitated toward clean, purpose-driven formulas like plnt Organic Protein Powder<\/a> and Transparent Labs Grass-Fed Whey Protein Isolate Powder<\/a>, reinforcing that \u201cwhat\u2019s in it\u201d matters just as much as how it tastes.<\/p>\n

\"A<\/a> The Vitamin Shoppe<\/p>\n

Energy drinks held their ground as a daily essential, with favorites like BUM Energy <\/a>and Celsius<\/a> continuing to rack up searches. Meanwhile, probiotics and collagen reflected a quieter but equally important trend: long-term wellness. Products like ProBioCare Probiotic \u2013 35 Billion CFUs<\/a> and Vital Proteins Collagen Peptides Powder<\/a> showed that gut health and skin support aren\u2019t niche interests anymore, but part of folks\u2019 core routines.<\/p>\n

Energy drinks held their ground as a daily essential, with favorites like BUM Energy <\/a>and Celsius<\/a> continuing to rack up searches. Meanwhile, probiotics and collagen reflected a quieter but equally important trend: long-term wellness. Products like ProBioCare Probiotic \u2013 35 Billion CFUs<\/a> and Vital Proteins Collagen Peptides Powder<\/a> showed that gut health and skin support aren\u2019t niche interests anymore, but part of folks\u2019 core routines.<\/p>\n

And then there\u2019s ashwagandha<\/a>, still going strong as people look for adaptogenic ways to manage stress without completely checking out. Beauty-from-within, recovery, focus, performance \u2014 2025\u2019s searches show that wellness isn\u2019t about chasing one goal, but about building our systems up so they actually work well for us for life.<\/p>\n

For over 200 years, the New York Post has been America\u2019s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance<\/a>. We\u2019re not just thorough reporters \u2013 we sift through mountains of information, test and compare products<\/a>, and consult experts on any topics we aren\u2019t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we\u2019re known for being brutally honest \u2013 we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.<\/p>\n","protected":false},"excerpt":{"rendered":"New York Post may be compensated and\/or receive an affiliate commission if you click or buy through our…\n","protected":false},"author":2,"featured_media":372358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[64,63,137,60697,142913,181459,201371,532,7240],"class_list":{"0":"post-372357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-au","9":"tag-australia","10":"tag-health","11":"tag-health-and-wellness-products","12":"tag-new-year","13":"tag-new-years-resolutions","14":"tag-new-you","15":"tag-nutrition","16":"tag-shopping"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/372357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=372357"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/372357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/372358"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=372357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=372357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=372357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}