![\"Through](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/collect-2025-news-release-lead.jpg\")
<\/p>\n Press Releases
\n ATP Tour launches Collect, a playable collection game for tennis fans <\/p>\n
Fans will be able to record the moments they followed, starting with four events in 2025<\/p>\n
August 01, 2025<\/p>\n
<\/p>\n
ATP Tour<\/p>\n
Through Collect, fans will be able to collect matches from some of the Tours\u2019 biggest events.
\n By Press Release<\/p>\n
The ATP Tour today unveiled Collect: It All Adds Up, a playable collection game that lets tennis fans celebrate their journey through the sport.<\/p>\n
Collect gives fans a way to mark their journey through the season\u2019s biggest tournaments \u2013 starting at the National Bank Open presented by Rogers (Canada) this month. Each stop adds limited edition digital collectibles to their collection, building a record of fandom that\u2019s entirely their own.<\/p>\n
\u201cFor so many fans around the world, tennis is a ritual \u2013 staying up late, keeping up with results, staying close to the story of the Tour,\u201d said Mark Epps, ATP Director of Communications and Web3. \u201cUntil now, there\u2019s never been a way to mark that journey. Collect was created to change that. It\u2019s a way for fans to look back and be recognised for their love of the game.\u201d<\/p>\n
Fans who join the experience will collect a variety of digital items throughout the season \u2013 no matter where in the world they\u2019re tuning in from. Each tournament unlocks a digital fan credential: an authentic, visually striking memento from the event. From there, fans can collect individual matches \u2013 available for just 24 hours on match day \u2013 logging the moments they followed in real time.<\/p>\n
Special edition storytelling collectibles will also be released throughout the season \u2013 capturing milestones, shared moments, and the meta-narratives that define the sport. Over time, it all adds up: collecting enters fans into the running to receive official physical merchandise from the Tour, layering on moments of surprise and delight.<\/p>\n
Collect was built in collaboration with Trace, the team behind last year\u2019s Momentum campaign, which saw 75,000 fans from 110 countries collect more than 777,000 matches in just eight days.<\/p>\n
\u201cTrace was built on a singular idea: that being a true fan is worth recognising,\u201d said Tareq Nazlawy, CEO of Trace. \u201cIt\u2019s powerful, emotional, and deeply personal \u2014 and with Collect, we\u2019re turning that into something tennis fans can carry with them: a digital record of their journey and a way to unlock the best of the sport. It\u2019s a privilege to bring this to life with the ATP Tour.\u201d<\/p>\n This season\u2019s campaign spans ATP Masters 1000 events in Canada, Cincinnati and Shanghai, and the season-ending Nitto ATP Finals<\/a> in Turin. Fans will be able to collect singles matches from the quarter-finals on, including WTA matches at the National Bank Open Presented by Rogers<\/a> and Cincinnati Open<\/a>. In Turin, all singles matches will be available.<\/p>\n Start building your collection here<\/a>.<\/p>\n FAQ Q: What is Collect? Q: Who can take part? Q: Does it cost anything to participate? Q: What kind of collectibles are up for grabs? Q: Which tournaments are part of Collect? Q: How can I access Collect? Do I need to install an app? Collecting<\/p>\n \nQ: How does collecting work? Q: What time zone does \u201cmatch day\u201d refer to?![\"It](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/1754046547_466_it-all-adds-up-banner.jpg\"\/)
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\nGetting Started<\/p>\n
A: Collect is the official collection game for tennis fans, created by the ATP Tour in collaboration with Trace. In it, tennis fans can claim free digital collectibles from the season\u2019s biggest events and unlock access to rewards.<\/p>\n
A: Collect is open to anyone. It was created to give fans, regardless of where they are in the world, a way to mark and be recognised for their love of tennis.<\/p>\n
A: No. Collect is free to take part in.<\/p>\n
A: At each tournament, fans will be able to collect their Tournament Pass: a digital keepsake that marks participation at that event. From there, fans can collect Match Cards \u2013 available for just 24 hours on match day. Each collectible is hand-designed by our team.<\/p>\n
A: Collect will span four tournaments in 2025: Canada, Cincinnati, Shanghai, and the Nitto ATP Finals<\/a> in Turin. The season closes on 16 November.<\/p>\n
A: No app needed. Collect can be accessed straight from your browser at https:\/\/app.trace.fan\/collect<\/a>.<\/p>\n
A: Tournament Passes can be collected at any point between the quarterfinals and the end of the tournament. Match Cards can only be collected on match day (a claim window will open at midnight local time and stay open for 24 hours). Claiming is as simple as hitting the \u201cClaim Now\u201d button.<\/p>\n
A: The claim window runs from midnight to midnight in the tournament\u2019s local time zone. Be sure to check local time if you\u2019re outside the host country.<\/p>\n