{"id":373714,"date":"2025-12-26T20:54:20","date_gmt":"2025-12-26T20:54:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/373714\/"},"modified":"2025-12-26T20:54:20","modified_gmt":"2025-12-26T20:54:20","slug":"turns-out-ai-is-even-less-creative-than-we-thought","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/373714\/","title":{"rendered":"Turns out AI is even less creative than we thought"},"content":{"rendered":"<p id=\"48415261-fbb6-43bc-abca-f9ade5384db6\">You can&#8217;t scroll socials nowadays without seeing AI allegations being thrown around, whether it&#8217;s a soulless ad campaign or a piece of mysterious &#8216;artwork&#8217;. Sometimes it&#8217;s blaringly obvious, while othertimes there&#8217;s that uncanny feeling that something artificial is afoot, and now studies have revealed that sixth sense is no coincidence.<\/p>\n<p>It turns out AI loves to recycle the same 12 tropes, resulting in that formulaic, gaussian-blurred imagery that many of us have come to loathe. While there are ways to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.creativebloq.com\/ai\/how-to-use-ai-properly-5-tips-for-to-help-you-get-the-most-from-the-tech\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.creativebloq.com\/ai\/how-to-use-ai-properly-5-tips-for-to-help-you-get-the-most-from-the-tech\" rel=\"nofollow noopener\" target=\"_blank\">use AI properly<\/a> for productivity, creative originality is clearly not the technology&#8217;s forte.<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/YL6xTteRSoocUtYJJghpsG.jpg\" alt=\"AI generated images\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/YL6xTteRSoocUtYJJghpsG.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/YL6xTteRSoocUtYJJghpsG.jpg\" class=\"inline\"\/>\n<\/p>\n<p>(Image credit: \u00a0Hintze Et Al., Patterns)<\/p>\n<p id=\"30209033-0e71-4278-8646-f45b71e5890a\">In a recent study published in the data science journal, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.cell.com\/patterns\/fulltext\/S2666-3899(25)00299-5\" target=\"_blank\" data-url=\"https:\/\/www.cell.com\/patterns\/fulltext\/S2666-3899(25)00299-5\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Patterns<\/a>, researchers conducted a classic game of telephone between two AI models (Stable Diffusion XL and LLaVA). Like a game of prompt ping pong, the models were asked to generate images back and forth for 100 rounds. Predictably, they soon deviated from their original prompt, but most notably, they&#8217;d regress to a selection of 12 visual motifs.<\/p>\n<p>You may like<\/p>\n<p>Akin to what researchers called \u201cvisual elevator music,\u201d the images often resulted in themes such as, pastoral landscapes, rainy nightscapes, coastal beaches and fancy interiors that resembled only the most uninspired corporate stock imagery. With 1000 different iterations, it&#8217;s clear that AI struggles to create visual diversity, reverting to the dozen Western-centred tropes.<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:100.00%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/4XoEyiwHNtv6QdbuzUYXuG.jpg\" alt=\"AI generated images\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/4XoEyiwHNtv6QdbuzUYXuG.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/4XoEyiwHNtv6QdbuzUYXuG.jpg\" class=\"inline\"\/>\n<\/p>\n<p>(Image credit: \u00a0Hintze Et Al., Patterns)<\/p>\n<p id=\"4947183d-6843-47bd-8a03-38fe88f53d8c\">It&#8217;s been understood for some time that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.creativebloq.com\/ai\/ai-visuals-are-biased-heres-why-it-matters\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.creativebloq.com\/ai\/ai-visuals-are-biased-heres-why-it-matters\" rel=\"nofollow noopener\" target=\"_blank\">AI has a diversity issue<\/a>, but discovering that its most common visual tropes can be condensed to just 12 motifs is alarming. In a sea of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.creativebloq.com\/design\/branding\/5-failed-ai-ads-that-prove-human-creativity-is-still-superior\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.creativebloq.com\/design\/branding\/5-failed-ai-ads-that-prove-human-creativity-is-still-superior\" rel=\"nofollow noopener\" target=\"_blank\">AI ads<\/a> and soulless art, this revelation goes to show just how important human-made art is in today&#8217;s climate.<\/p>\n<p><a id=\"elk-seasonal\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p class=\"newsletter-form__strapline\">Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n","protected":false},"excerpt":{"rendered":"You can&#8217;t scroll socials nowadays without seeing AI allegations being thrown around, whether it&#8217;s a soulless ad campaign&hellip;\n","protected":false},"author":2,"featured_media":373715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-373714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/373714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=373714"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/373714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/373715"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=373714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=373714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=373714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}