1 View gallery <\/p>\n
![\"\u05d9\u05d5\u05e8\u05e9](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/H1rOeD11CF_0_0_640_360_0_x-large.jpg\" "\\"Benjamin")
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Benjamin Netanyahu (left) and Saudi Crown Prince Mohammed bin Salman <\/p>\n
(Reuters, AFP)<\/p>\n
In terms of public sentiment, Israeli citizens are perceived as \u201cundesirable,\u201d ranking last among all countries surveyed on this measure. Among Generation Z respondents in particular, Israel is increasingly categorized as a colonialist and illegitimate state, described as toxic and disconnected from liberal values. The distinction between government policy and the diversity of views among Israeli citizens has largely disappeared in global perception.<\/p>\n
Against this backdrop, the initiative behind the study revealed for the first time a strategy aimed at changing Israel\u2019s international standing: the creation of a global platform based on artificial intelligence and data, designed to build supportive international communities and restore what it describes as sovereignty over Israel\u2019s national brand.<\/p>\n
According to the index, the \u201cMade in Israel\u201d brand has suffered a direct blow, adding to mounting evidence of a de facto boycott of Israeli goods and services. The potential economic implications are significant, including reduced global confidence, damage to foreign investment and tourism, pressure on Israel\u2019s credit rating, and erosion of its legitimacy in the international system.<\/p>\n
The gap between Israel\u2019s brand perception and its objective indicators is particularly striking. On measures such as GDP per capita, life expectancy, and educational attainment, Israel would rank among the global top ten. Yet in practice, it is positioned alongside countries considered part of the world\u2019s geopolitical and economic periphery, a discrepancy that could, over time, undermine Israel\u2019s achievements in technology and economic development.<\/p>\n
Saudi Arabia\u2019s rise is especially notable. Now ranked 42nd, it is gaining legitimacy year after year, while Israel continues to slide in the opposite direction. Meanwhile, the United States, Israel\u2019s primary ally, continues to weaken in global brand perception, a trend that began during the Trump administration.<\/p>\n
Now explaining its 20th year, the Nation Brands Index ranks 50 countries selected for their economic influence, geopolitical relevance, continental representation, and importance to the global agenda. The index evaluates countries across six dimensions: governance and policy (including security, political stability, and transparency); culture (arts, sports, and heritage); people and society (friendliness, trustworthiness, and employability); exports (product quality, science, and technological innovation); immigration and investment (willingness to live, study, or invest in the country); and tourism (desire to visit and explore).<\/p>\n
The study, published on Thursday, was conducted in August\u2013September 2025, making it the most up-to-date assessment of Israel\u2019s international standing two years after the outbreak of the war in Gaza. Respondents came from countries representing roughly 70% of the world\u2019s population, including the United States, China, Russia, India, Brazil, France, the UK, Germany, Argentina, Sweden, Turkey, and Saudi Arabia.<\/p>\n
Israel was added as a full member of the NBI global index only a year ago. The Palestinian Authority was also included, despite not being formally defined as a country, in order to collect comprehensive and current data on its international perception. It currently ranks just below Israel.<\/p>\n","protected":false},"excerpt":{"rendered":"Israel ranked last in the 2025 Nation Brands Index for the second consecutive year, according to a survey…\n","protected":false},"author":2,"featured_media":373801,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,63,99,164],"class_list":{"0":"post-373800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-economy"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/373800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=373800"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/373800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/373801"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=373800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=373800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=373800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}