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Beneath ChatGPT\u2019s flattering persona lies a goldmine for advertisers: an AI chatbot that never gets tired of hawking clients\u2019 wares.<\/p>\n
New reporting by The Information<\/a> has revealed some recent topics of conversation between OpenAI employees as they work to supply advertisers with a teeming new audience to manipulate.<\/p>\n The plans are far from final, though they give us a look at what soon may become the norm for ChatGPT. One conversation between OpenAI staffers, for example, involved giving sponsored chatbot results \u201cpreferential treatment\u201d over non-sponsored results, anonymous employees told The Information.<\/p>\n This could look like a user asking how much ibuprofen to take for a headache receiving a promoted ad for Advil in the chatbot\u2019s response. Meanwhile, actual results on correct dosage may be brushed to the side, or buried under a mountain of ad text (just think about how many sponsored search results<\/a> you have to scroll past during a typical Google search these days.)<\/p>\n Given that ChatGPT has a self-reported audience of 900 million weekly users, it\u2019s difficult to imagine the consequences of a setup like this. OpenAI isn\u2019t numb to the negative feelings sponsored results are likely to stir up, either.<\/p>\n The Information reports that other internal conversations focused on the best ways to serve ads without putting off users entirely, who might feel less inclined to go on hours-long chat benders<\/a> if they feel corporate advertisers are looking on like a third-wheel. One ad mockup shared with the publication showed ads only appearing after a second prompt with ChatGPT, to avoid bombarding users with sponsored content too early in their conversations.<\/p>\n