{"id":384921,"date":"2026-01-01T15:11:04","date_gmt":"2026-01-01T15:11:04","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/384921\/"},"modified":"2026-01-01T15:11:04","modified_gmt":"2026-01-01T15:11:04","slug":"mercedes-confirms-team-rebrand-ahead-of-f1-2026-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/384921\/","title":{"rendered":"Mercedes confirms team rebrand ahead of F1 2026 season"},"content":{"rendered":"<p>The Mercedes Formula 1 team has unveiled a new team logo ahead of the launch of the new W17 car for the F1 2026 season.<\/p>\n<p>Mercedes stands as one of the most successful teams of the modern era of F1 having won a record eight consecutive constructors\u2019 titles between 2014 and 2021.<\/p>\n<p>Mercedes reveal new look ahead of F1 2026<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n<p>That period also saw the Brackley-based team secure seven straight drivers\u2019 championships split between current Ferrari driver Lewis Hamilton (2015-15 and 2017-20) and Nico Rosberg (2016).<\/p>\n<p>Mercedes suffered a dip in results during the ground-effect era in place between 2022 and 2025 with the team limited to just six victories over the last four seasons.<a href=\"https:\/\/www.planetf1.com\/news\/f1-2025-driver-salaries\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Two of those wins came in 2025 courtesy of George Russell as Mercedes secured second place in the constructors\u2019 standings behind runaway champions McLaren.<\/p>\n<p>George Russell and Andrea Kimi Antonelli: Mercedes F1 2026 drivers<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/f1-2025-driver-contracts\" rel=\"nofollow noopener\" target=\"_blank\">F1 driver contracts: What is the contract status of every driver on the F1 2025 grid?<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/f1-2025-driver-salaries\" rel=\"nofollow noopener\" target=\"_blank\">F1 2025 driver salaries: Who are the reported highest-paid drivers on the grid?<\/a><\/p>\n<p>Formula 1\u2019s regulations will be overhauled for the F1 2026 season as the sport embraces 50 per cent electrification, fully sustainable fuels and active aerodynamics.<\/p>\n<p>Mercedes\u2019 preparations for the new rules are widely believed to be advanced with rumours last month claiming that the German manufacturer \u2013 along with 2026 newcomer Red Bull Powertrains \u2013 has <a href=\"https:\/\/www.planetf1.com\/news\/f1-2026-engine-loophole-claims-whats-really-going-on\" rel=\"nofollow noopener\" target=\"_blank\">identified a loophole in the engine regulations<\/a>.<\/p>\n<p>And Mercedes has unveiled a new logo ahead of the start of F1\u2019s new era in a post to social media on Thursday morning.<\/p>\n<p>The logo appears to hint that Mercedes\u2019 colour scheme of recent years \u2013 black, white and the teal of title sponsor Petronas \u2013 will be retained for 2026.<\/p>\n<p>Mercedes switched to a black livery ahead of the delayed 2020 season amid global anti-racism protests before reverting to a predominantly silver colour scheme in 2022.<\/p>\n<p>The team then brought the mainly black livery back for 2023 before running a fusion of silver and black in 2024 and 2025.<\/p>\n<p>Mercedes has yet to confirm the launch date of the W17 car.<\/p>\n<p>F1 will hold a behind-closed-doors test in Barcelona between January 26-30 before two official pre-seasons tests in Bahrain next month.<\/p>\n<p>The F1 2026 season will commence with the Australian Grand Prix on March 8.<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read next:\u00a0<a href=\"https:\/\/www.planetf1.com\/news\/max-verstappen-aston-martin-adrian-newey-gianpiero-lambiase-rumours\" rel=\"nofollow noopener\" target=\"_blank\">Max Verstappen responds to Adrian Newey promotion as Lambiase rumours swirl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Mercedes Formula 1 team has unveiled a new team logo ahead of the launch of the new&hellip;\n","protected":false},"author":2,"featured_media":384922,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,818,945,44,85],"class_list":["post-384921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-home-page","tag-mercedes","tag-news","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/384921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=384921"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/384921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/384922"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=384921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=384921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=384921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}