Every pro in the peloton is getting a big ole\u2019 bag of cycling kit today. Perhaps even two! Jan. 1 means bibs and jerseys and jackets and hats and oh my! For EF riders, that means some new swag, courtesy of ASSOS of Switzerland. No more Rapha.<\/p>\n
As of Jan 1., ASSOS is now EF Pro Cycling\u2019<\/a>s official technical apparel partner, supporting the team across its men\u2019s WorldTour, women\u2019s professional, and development programs in a new multi-year agreement.<\/p>\n \u201cThis partnership is a natural fit,\u201d ASSOS boss Edwin Navez said. \u201cEF Pro Cycling has never been afraid to challenge convention, and that mirrors the way ASSOS approaches product development. Our goal is simple: create clothing that helps riders perform at their best, no matter the conditions.\u201d<\/p>\n EF Pro Cycling Founder and CEO and former pro Jonathan Vaughters added, \u201cASSOS has been pushing cycling apparel forward for decades. Their attention to detail and commitment to performance is something our riders immediately feel. Partnering with ASSOS gives our teams complete confidence in what they wear on race day.\u201d<\/p>\n It\u2019s a fun look. The 2026 team kit takes EF Pro Cycling\u2019s familiar look with bold colour and purposeful design. As the team says, the 2026 team kit reflects that shared mindset, evolving EF Pro Cycling\u2019s familiar look with bold colour and refined design. Or whatever that means. (Listen, they had the argyle phase, which JV was all over, but anyway.) It\u2019s a nice jersey, simple and will stand out.<\/p>\n Some partnerships are written in the stars.<\/p>\n Drawn by the same curiosity to go further.<\/p>\n ASSOS of Switzerland \u00d7 EF Pro Cycling.
Time to go _BEYOND: https:\/\/t.co\/83ywOorPuh<\/a> pic.twitter.com\/1SoDztgnT9<\/a><\/p>\n