{"id":39343,"date":"2025-08-02T06:18:12","date_gmt":"2025-08-02T06:18:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/39343\/"},"modified":"2025-08-02T06:18:12","modified_gmt":"2025-08-02T06:18:12","slug":"why-ai-rewrite-of-raanjhanaa-has-sparked-outrage-in-bollywood","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/39343\/","title":{"rendered":"Why AI rewrite of Raanjhanaa has sparked outrage in Bollywood"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/123019909.jpg\" alt=\"\"\/><\/p>\n<p>The Tamil re-release of Raanjhanaa with an AI-generated ending has stirred a storm over artistic consent, with director Aanand L Rai calling it \u2018reckless\u2019. Eros Media claims full rights, but filmmakers warn it could set a dangerous industry precedent<\/p>\n<p>In a move that has jolted India\u2019s film industry, the 2013 romantic drama Raanjhanaa \u2014 remembered for its emotionally wrenching and controversial climax involving a doomed interfaith romance \u2014 is being re-released in Tamil Nadu with a brand-new, AI-generated \u201chappy ending\u201d.<br \/>The decision by Eros Media World, made without the involvement or consent of the film\u2019s director and co-producer Aanand L Rai, has ignited a storm of criticism over creative control, artistic integrity, and the ethical limits of artificial intelligence (AI) in cinema.<\/p>\n","protected":false},"excerpt":{"rendered":"The Tamil re-release of Raanjhanaa with an AI-generated ending has stirred a storm over artistic consent, with director&hellip;\n","protected":false},"author":2,"featured_media":39344,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,35038,35037,35036,35035,105,35034],"class_list":{"0":"post-39343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-eros","14":"tag-kriti-sanon","15":"tag-raanjhanaa","16":"tag-sonam-kapoor","17":"tag-technology","18":"tag-zoya-akhtar"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/39343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=39343"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/39343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/39344"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=39343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=39343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=39343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}