{"id":395225,"date":"2026-01-06T11:44:09","date_gmt":"2026-01-06T11:44:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/395225\/"},"modified":"2026-01-06T11:44:09","modified_gmt":"2026-01-06T11:44:09","slug":"lyon-cycle-appointed-uk-distributor-for-uvex-cycling-helmets-and-eyewear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/395225\/","title":{"rendered":"Lyon Cycle appointed UK distributor for uvex cycling helmets and eyewear"},"content":{"rendered":"<p><a href=\"https:\/\/bikebiz.com\/tag\/lyon-equipment\/\" rel=\"nofollow noopener\" target=\"_blank\">Lyon Cycle<\/a> has announced its partnership with uvex sports, becoming the official UK distributor for the <a href=\"https:\/\/bikebiz.com\/tag\/uvex\/\" rel=\"nofollow noopener\" target=\"_blank\">uvex<\/a> range of cycling helmets and performance eyewear.<\/p>\n<p>The collaboration brings a well-known European name in protective gear to UK riders through Lyon Cycle\u2019s established dealer network.<\/p>\n<p>Uvex, established in 1926, will celebrate its 100th anniversary in 2026. The German brand is renowned for its engineering excellence and commitment to rider safety, offering cutting-edge helmet technology and high-performance eyewear designed for road, MTB, and urban riders. Lyon Outdoor will also distribute the range of sports and lifestyle eyewear with frames tailored to run, hike, golf, leisure and more.<\/p>\n<p>With a strong focus on comfort, aerodynamics, and uncompromising protection, uvex products are a natural fit for Lyon Cycle\u2019s mission to equip people to venture further.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ed-braithwaite-b8510525b\/\" target=\"_blank\" rel=\"noopener nofollow\">Ed Braithwaite<\/a>, Cycle Market Manager at Lyon Cycle, commented on the partnership: \u201cWe are delighted to be working with uvex and being able to offer cycle helmets and multi-discipline eyewear to the UK market. The team here have already been putting the range through its paces on the road and trail, and we\u2019re excited to introduce the brand to others.\u201d<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/peter-krommer-466845a6\/\" target=\"_blank\" rel=\"noopener nofollow\">Peter Krommer<\/a>, Head of International Sales at uvex, added: \u201cAs we approach our 100-year milestone, partnering with Lyon is an exciting step in strengthening our presence in the UK. Lyon Cycle\u2019s expertise and dealer network will ensure that more riders experience the safety, innovation, and performance that<br \/>define uvex.\u201d<\/p>\n<p>Lyon Cycle are welcoming dealer enquiries now and will be exhibiting sports eyewear to the outdoor trade this week at Slide &amp; OTS Winter 2026.<\/p>\n<p>The complete range is available to view at Lyon Cycle\u2019s HQ showroom in Tebay by appointment, and the distributor will be exhibiting cycle products to the bike trade at COREbike in February.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-115737\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/uvex-3-tile-hero-300x129.jpg\" alt=\"uvex 3 tile hero Lyon Cycle appointed UK distributor for uvex cycling helmets and eyewear\" width=\"821\" height=\"353\"  \/><\/p>\n","protected":false},"excerpt":{"rendered":"Lyon Cycle has announced its partnership with uvex sports, becoming the official UK distributor for the uvex range&hellip;\n","protected":false},"author":2,"featured_media":395226,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-395225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/395225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=395225"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/395225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/395226"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=395225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=395225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=395225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}