{"id":397743,"date":"2026-01-07T15:19:09","date_gmt":"2026-01-07T15:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/397743\/"},"modified":"2026-01-07T15:19:09","modified_gmt":"2026-01-07T15:19:09","slug":"toyota-officially-spins-off-gazoo-racing-as-a-standalone-performance-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/397743\/","title":{"rendered":"Toyota Officially Spins Off Gazoo Racing As A Standalone Performance Brand"},"content":{"rendered":"<p>Gazoo Racing becomes the fifth Toyota brand, joining Toyota, Lexus, Daihatsu, and Century.<br \/>\nThe GR GT doesn&#8217;t have any Toyota badges.<br \/>\nFuture performance models are also expected to only use GR badging.<\/p>\n<p>Toyota\u2019s already large corporate umbrella is expanding to make room for a fifth brand. Just months after Century was spun off as a standalone marque, Gazoo Racing is also becoming a distinct entity. The world\u2019s largest carmaker has long hinted at a clearer separation between Toyota and GR models, and it\u2019s now formalizing those plans.<\/p>\n<p>Going forward, Toyota Gazoo Racing will be known simply as Gazoo Racing, reverting to a name that traces its roots back to 2007. Based on a previously outlined hierarchy, GR sits above the core Toyota brand and the entry-level Daihatsu but below Lexus and the newly founded Century. The latter is now its <a href=\"https:\/\/www.motor1.com\/news\/777251\/toyota-century-coupe-reveal\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22777251%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-century-coupe-reveal%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">own entity<\/a> as well, aspiring to take on Rolls-Royce and Bentley.<\/p>\n<p>Even before the official announcement, we knew this day would come. When the <a href=\"https:\/\/www.motor1.com\/news\/780900\/toyota-gr-gt-supercar-revealed\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22780900%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-gr-gt-supercar-revealed%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">GR GT<\/a> debuted a month ago, there were no Toyota badges inside or out. Since then, we\u2019ve learned the V8 supercar won\u2019t even be sold at Toyota dealerships, instead being offered through select Lexus showrooms.<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/16x9-tr.png\" alt=\"&lt;p&gt;Gazoo Racing logo&lt;\/p&gt;\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>Photo by: Toyota<\/p>\n<p>As you can imagine, Gazoo Racing won\u2019t be limited to the GR GT. If the MR2 is indeed making a comeback, it\u2019s also likely to forgo the Toyota badge. A new Supra, this time likely without BMW ties, has already been <a href=\"https:\/\/www.motor1.com\/news\/761265\/new-toyota-supra-confirmed\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22761265%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22new-toyota-supra-confirmed%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">confirmed<\/a>, and it, too, would fit perfectly within the GR lineup. It would make sense for a next-generation 86 to serve as Gazoo Racing\u2019s entry-level model.<\/p>\n<p>GR will continue to live up to the \u201cRacing\u201d part of its name by competing in top-tier motorsports, including WRC. Additionally, the newly formed brand will cater to \u201ccustomer motorsports using production vehicles.\u201d That statement gives us hope for homologation specials and performance cars in general.<\/p>\n<p>While the new twin-turbo 4.0-liter V8 will be exclusive to the GR GT, lesser models are expected to use Toyota\u2019s new four-cylinder engine. The turbocharged 2.0-liter unit, codenamed \u201cG20E,\u201d is rated at <a href=\"https:\/\/www.motor1.com\/news\/777138\/toyota-targeting-400-hp-four-cylinder\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22777138%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-targeting-400-hp-four-cylinder%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">more than 400 horsepower<\/a>. This four-pot could become the backbone of the GR division, as it won\u2019t be limited to front-engine applications.<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/16x9-tr.png\" alt=\"&lt;p&gt;The new Toyota hierarchy&lt;\/p&gt;\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>Photo by: Toyota<\/p>\n<p>The <a href=\"https:\/\/www.motor1.com\/news\/746836\/toyota-mid-engine-gr-yaris\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22746836%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-mid-engine-gr-yaris%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">GR Yaris M concept<\/a> features a mid-mounted layout, fueling rumors of an MR2 revival. As if that weren\u2019t exciting enough, U.S. dealers have allegedly received a sneak preview of a <a href=\"https:\/\/www.motor1.com\/news\/761502\/toyota-dealers-sneak-peek-new-celica\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22761502%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-dealers-sneak-peek-new-celica%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">reborn Celica<\/a>. Add the Yaris and Corolla hot hatches to the mix, and the GR portfolio could look mighty impressive before the decade\u2019s end.<\/p>\n<p>That\u2019s not all. Remember the FT-Se concept with dual motors and all-wheel drive? The <a href=\"https:\/\/www.motor1.com\/news\/693790\/toyota-ft-se-specs-performance\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22693790%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-ft-se-specs-performance%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">fully electric sports car<\/a> could arrive after 2026, and it wouldn\u2019t be the only electric performance vehicle within the Toyota empire. The <a href=\"https:\/\/www.motor1.com\/news\/780891\/lexus-lfa-returns-concept-electric\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22780891%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22lexus-lfa-returns-concept-electric%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">LFA concept<\/a> won\u2019t have a combustion engine when it eventually arrives.<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/12\/16x9-tr.png\" alt=\"&lt;p&gt;The GR GT's interior lacks the Toyota badge on the steering wheel&lt;\/p&gt;\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>The GR GT&#8217;s interior lacks the Toyota badge on the steering wheel<\/p>\n<p>Photo by: Toyota<\/p>\n<p>Motor1&#8217;s Take:<\/p>\n<p>Toyota\u2019s decision to elevate the Gazoo Racing name makes sense when you consider the influx of highly anticipated models. With affordable sports cars becoming increasingly rare, Toyota appears intent on dominating the niche with its GR products. The GR GT will sit at the top as the flagship, easily commanding a six-figure price. In fact, some reports suggest it could cost more than $200,000.<\/p>\n<p>It\u2019ll be interesting to see how <a href=\"https:\/\/www.motor1.com\/toyota\/\" data-inline-widget=\"internal-links\" rel=\"nofollow noopener\" target=\"_blank\">Toyota<\/a> fleshes out the GR lineup in the coming years. It\u2019s unrealistic to expect every rumor to materialize, though. Reviving the MR2, Celica, and Supra while also adding an EV may be overkill, as all would be low-volume products. Still, the GR GT is a tremendous start, even if it\u2019s reserved for deep-pocketed buyers.<\/p>\n<p class=\"comfort-title-large flex gap-spacing-sm-base items-center\">\n<p>\t\tWe want your opinion!\n\t<\/p>\n<p>What would you like to see on Motor1.com?<\/p>\n<p>\t\t<a href=\"https:\/\/www.motor1.com\/survey\/2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\tTake our 3 minute survey.\t\t<\/a><\/p>\n<p class=\"compact-body-medium\">&#8211; The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Gazoo Racing becomes the fifth Toyota brand, joining Toyota, Lexus, Daihatsu, and Century. The GR GT doesn&#8217;t have&hellip;\n","protected":false},"author":2,"featured_media":397744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[13449,64,63,73047,211885,31316,101872,211881,211887,211882,184282,15161,147531,15805,1033,806,805,803,804,211884,3179,11603,182069,85,56837,211883,917,174021,168555,10277,211886],"class_list":{"0":"post-397743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-motosport","8":"tag-analysis","9":"tag-au","10":"tag-australia","11":"tag-b2c","12":"tag-celica","13":"tag-century","14":"tag-corolla","15":"tag-daihatsu","16":"tag-ft-se","17":"tag-gazoo-racing","18":"tag-gr-gt","19":"tag-high-performance","20":"tag-lexus","21":"tag-lfa","22":"tag-luxury","23":"tag-motor","24":"tag-motor-sports","25":"tag-motosport","26":"tag-motosports","27":"tag-mr2","28":"tag-official","29":"tag-premium","30":"tag-racing-oriented","31":"tag-sports","32":"tag-supercar","33":"tag-supra","34":"tag-toyota","35":"tag-turbocharged","36":"tag-v8","37":"tag-wrc","38":"tag-yaris"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/397743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=397743"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/397743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/397744"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=397743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=397743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=397743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}