7-Eleven Australia has announced a long-term athlete partnership with Australian rally rider Daniel Sanders.<\/p>\n
The partnership was announced while Sanders is currently racing in the 2026 Dakar Rally.<\/p>\n
The agreement positions the 2025 Dakar Rally winner as an ongoing ambassador for the brand, with the partnership set to extend across content and activations that reflect the realities of Australian driving culture and endurance sport.<\/p>\n
The partnership connects to 7-Eleven Australia\u2019s long-standing relationship with Mobil, whose fuels are developed and tested in extreme motorsport environments.<\/p>\n
\u201cThis partnership is about backing performance over time, not just showing up for a single logo moment,\u201d 7-Eleven Australia chief commercial officer Matt Keogh said.<\/p>\n
\u201cDaniel represents endurance, preparation and resilience, qualities that resonate with how Australians fuel up and keep moving, whether they\u2019re crossing the country, racing across continents or simply heading out at dawn to manage the family orchard,\u201d Keogh added.<\/p>\n
Sanders\u2019 story, spanning elite motorsport and life on a family apple farm in regional Victoria, is also the subject of a recently released documentary, encompassing the everyday realities behind his career.<\/p>\n
\u201cDakar is one of the hardest things you can do in motorsport, but it\u2019s just one chapter in a much bigger journey,\u201d Sanders said.<\/p>\n
\u201cWhether I\u2019m prepping for desert stages or out on the farm before sunrise, having partners who understand endurance, preparation and everyday logistics makes all the difference,\u201d he added.<\/p>\n
The collaboration is designed for the long term, with further storytelling, appearances and initiatives planned beyond the race, following Sanders on and off the track.<\/p>\n
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