{"id":398750,"date":"2026-01-08T01:51:09","date_gmt":"2026-01-08T01:51:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/398750\/"},"modified":"2026-01-08T01:51:09","modified_gmt":"2026-01-08T01:51:09","slug":"7-eleven-australia-partners-with-dakar-rally-winner-daniel-sanders","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/398750\/","title":{"rendered":"7-Eleven Australia partners with Dakar Rally winner Daniel Sanders"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.mediaweek.com.au%2F7-eleven-australia-partners-with-dakar-rally-winner-daniel-sanders%2F&amp;title=7-Eleven+Australia+partners+with+Dakar+Rally+winner+Daniel+Sanders', 'linkedInShare', 'width=626,height=436'); return false;\" title=\"Share on LinkedIn\"><\/p>\n<p>Share<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=7-Eleven Australia partners with Dakar Rally winner Daniel Sanders -&amp;url=https:\/\/www.mediaweek.com.au\/7-eleven-australia-partners-with-dakar-rally-winner-daniel-sanders\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p>Tweet<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.mediaweek.com.au\/7-eleven-australia-partners-with-dakar-rally-winner-daniel-sanders\/&amp;t=7-Eleven Australia partners with Dakar Rally winner Daniel Sanders', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p>Share<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.mediaweek.com.au\/cdn-cgi\/l\/email-protection#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\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a><\/p>\n<p>7-Eleven Australia has signed Australian motocross star <a href=\"https:\/\/www.instagram.com\/danielsanders_11\/\" rel=\"nofollow noopener\" target=\"_blank\">Daniel Sanders<\/a>\u00a0to a long-term partnership, announcing the deal as he leads the 2026 Dakar Rally.<\/p>\n<p>With Sanders as a brand ambassador, the partnership spans content and activations that reflect the realities of Australian driving culture and endurance sport.<\/p>\n<p>Sanders, the 2025 Dakar Rally winner, grew up on an apple orchard in Victoria\u2019s Yarra Valley and regularly splits his time between high-performance racing and life on the farm.<\/p>\n<p>The partnership also connects to 7-Eleven Australia\u2019s long-standing relationship with Mobil, whose fuels are developed and tested in extreme motorsport environments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-257976\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/Matt-Keogh-and-Daniel-Sanders.png\" alt=\"\" width=\"800\" height=\"431\"  \/><\/p>\n<p>\u201cThis partnership is about backing performance over time, not just showing up for a single logo moment,\u201d said Matt Keogh, chief commercial officer at <a href=\"https:\/\/www.7eleven.com.au\/\" rel=\"nofollow noopener\" target=\"_blank\">7-Eleven Australia<\/a>.<\/p>\n<p>\u201cDaniel represents endurance, preparation and resilience, qualities that resonate with how Australians fuel up and keep moving, whether they\u2019re crossing the country, racing across continents or simply heading out at dawn to manage the family orchard.\u201d<\/p>\n<p>Sanders, whose story is also the subject of a recently released documentary, said the partnership reflects a shared mindset rather than a single race.<\/p>\n<p>\u201cDakar is one of the hardest things you can do in motorsport, but it\u2019s just one chapter in a much bigger journey,\u201d Sanders said.<\/p>\n<p>\u201cWhether I\u2019m prepping for desert stages or out on the farm before sunrise, having partners who understand endurance, preparation and everyday logistics makes all the difference.\u201d<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.mediaweek.com.au\/subscribe-morning-report\/&#039;\" rel=\"nofollow noopener\" target=\"_blank\">Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Email 7-Eleven Australia has signed Australian motocross star Daniel Sanders\u00a0to a long-term partnership, announcing the&hellip;\n","protected":false},"author":2,"featured_media":398751,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[177094,64,63,211195,53565,44],"class_list":{"0":"post-398750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"tag-7-eleven","9":"tag-au","10":"tag-australia","11":"tag-daniel-sanders","12":"tag-matt-keogh","13":"tag-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/398750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=398750"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/398750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/398751"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=398750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=398750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=398750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}