<\/p>\n Rose exited the British market in 2020, due to the absence of a Free Trade Agreement post-Brexit<\/a>. The decision was further compounded by a difference in UK law, which requires bikes to be sold with a right-handed brake lever.<\/a> In 2020, Rose was moving away from its previous made-to-order model towards serial production, which made it harder \u2013 and more costly \u2013 to modify bikes post-manufacture.<\/p>\n You may like<\/p>\n Since Rose was last seen rolling through British roads, the company has grown significantly across German and EU markets. In 2023, its revenue grew by 9% in the EU to \u20ac189 million, with its bike sales outpacing most competition in the same period that saw the industry turnover in Germany fall by \u20ac300 million to \u20ac7 billion.<\/p>\n In 2025, the direct-to-consumer brand refinanced, allowing it to \u201cfurther strengthen its operations and market position,” according to KPMG Deutschland.<\/p>\n The brand’s presence, firmly felt in the continental gravel racing circuit<\/a>, will soon increase its standing in the world of road racing, too. In August, the German brand’s sponsorship of the Unibet Tietema Rockets <\/a>was first floated by Wielerflits.<\/p>\n The Dutch-owned French ProTeam had ridden Cannondale for three years, and their move to Rose took the industry by surprise. Only months later, the Rockets \u2013 now known as the Unibet Rose Rockets<\/a> \u2013 look likely to make their Tour de France<\/a> debut this year.<\/p>\n With Bas Tietema\u2019s team, and their German sponsor and bike-provider\u2019s, sights set firmly on the Tour de France, it is likely that the company\u2019s influence will only grow: \u2018to the Tour and beyond!\u2019<\/p>\n Our Way to the Tour de France | We Are The Rockets Ep. 1 – YouTube
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