{"id":399871,"date":"2026-01-08T14:19:08","date_gmt":"2026-01-08T14:19:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/399871\/"},"modified":"2026-01-08T14:19:08","modified_gmt":"2026-01-08T14:19:08","slug":"mercedes-publishes-new-mission-statement-after-f1-2026-team-rebrand-confirmed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/399871\/","title":{"rendered":"Mercedes publishes new &#8216;mission statement&#8217; after F1 2026 team rebrand confirmed"},"content":{"rendered":"<p>The Mercedes F1 team has declared that it has \u201cnew dreams to achieve\u201d in a \u201cmission statement\u201d published ahead of the F1 2026 season.<\/p>\n<p>Mercedes established itself as F1\u2019s dominant force a decade ago, winning a record eight consecutive constructors\u2019 championships between 2014 and 2021.<\/p>\n<p>Mercedes publishes \u2018mission statement\u2019 ahead of F1 2026 season<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n<p>That stint also saw the team collect seven straight drivers\u2019 titles \u2013 split between Lewis Hamilton (2014-15 and 2017-20) and Nico Rosberg (2016) \u2013 before Max Verstappen and Red Bull ended the team\u2019s dominance.<\/p>\n<p>Mercedes was restricted to just seven victories in total across F1\u2019s ground-effect era in place between 2022 and 2025.<\/p>\n<p>However, the Brackley-based team is widely expected to re-emerge as a leading contender under the new F1 2026 rules, which will see the sport embrace 50 per cent electrification, fully sustainable fuels and active aerodynamics.<\/p>\n<p>George Russell, the five-time race winner, and Andrea Kimi Antonelli will remain the team\u2019s drivers for F1 2026 after a successful first season together last year.<\/p>\n<p>F1 2026: Formula 1\u2019s season of change<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/features\/f1-2025-v-f1-2026-nine-key-questions-huge-regulation-changes\" rel=\"nofollow noopener\" target=\"_blank\">F1 2025 v F1 2026: Nine key questions ahead of huge regulation changes<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/features\/f1s-secret-battleground-revealed-amid-preparations-for-2026-revolution\" rel=\"nofollow noopener\" target=\"_blank\">F1\u2019s secret battleground revealed amid preparations for 2026 revolution<\/a><\/p>\n<p>As <a href=\"https:\/\/www.planetf1.com\/news\/mercedes-f1-2026-logo\" rel=\"nofollow noopener\" target=\"_blank\">reported by PlanetF1.com<\/a>, Mercedes unveiled its new look for 2026 last week with the launch of a revised team logo.<\/p>\n<p>The team has followed up that rebrand by publishing what it describes as \u201cour mission statement\u201d to social media.<\/p>\n<p>In a post on Thursday, Mercedes wrote: \u201cYou, our fans, are woven into the fabric of who we are.<\/p>\n<p>\u201cAs we move into a new era, we commit to taking you with us \u2013 closer to the action, the innovation and the ambition that drives us.<\/p>\n<p>\u201cOur journey is one of constant evolution: driven by performance, shaped by integrity and elevated by sophistication.<\/p>\n<p>\u201cAcross the year, we will open new doors, share new perspectives and bring you closer to the heart of our bases at Lauda and Morgan Drive.<\/p>\n<p>\u201cWe\u2019ve got new dreams to achieve and we want you to be part of our team.\u201d<\/p>\n<p>Mercedes recently announced that its 2026 car, the W17, will be launched on January 22, four days before the start of F1\u2019s behind-closed-doors pre-season test in Barcelona.<\/p>\n<p>As <a href=\"https:\/\/www.planetf1.com\/news\/audi-f1-2026-filming-day-barcelona\" rel=\"nofollow noopener\" target=\"_blank\">reported by PlanetF1.com<\/a>, the first track action of 2026 is set to take place tomorrow (January 9) with the new-look Audi F1 team set to hold a filming day at the Spanish Grand Prix venue.<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read next:\u00a0<a href=\"https:\/\/www.planetf1.com\/news\/christian-horner-document-discovery-alpine-f1-return\" rel=\"nofollow noopener\" target=\"_blank\">Exclusive: The Alpine company clause that could delay Christian Horner F1 return<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Mercedes F1 team has declared that it has \u201cnew dreams to achieve\u201d in a \u201cmission statement\u201d published&hellip;\n","protected":false},"author":2,"featured_media":399872,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,818,945,44,85],"class_list":["post-399871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-home-page","tag-mercedes","tag-news","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/399871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=399871"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/399871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/399872"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=399871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=399871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=399871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}