{"id":401534,"date":"2026-01-09T07:56:13","date_gmt":"2026-01-09T07:56:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/401534\/"},"modified":"2026-01-09T07:56:13","modified_gmt":"2026-01-09T07:56:13","slug":"rhode-iconic-global-beauty-brand-announces-long-awaited-australia-and-new-zealand-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/401534\/","title":{"rendered":"Rhode: Iconic global beauty brand announces long-awaited Australia and New Zealand debut"},"content":{"rendered":"

The news Australian beauty lovers have been waiting years for has finally dropped: Rhode is launching Down Under!<\/p>\n

The skincare line, loved for its nourishing skin products and hydrating lipbalms, has taken the Internet by storm since founder Hailey Bieber started releasing products in 2022.<\/p>\n

The announcement means Aussie beauty lovers finally have a chance to try the products they\u2019ve been eyeing up \u2014 from Glazing Milks to Peptide Lip Tints!<\/p>\n

\u201cThe world of Rhode is on the way \u2014 we\u2019re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon,\u201d Rhode shared to their 3.9 million Instagram followers early on Friday morning.<\/p>\n

\u201cWe are incredibly excited to partner exclusively with @meccabeauty in Australia and New Zealand.<\/p>\n

\u201cFrom February 12, you\u2019ll be able to shop Rhode online and at MECCA\u2019s flagship stores, followed by most MECCA stores on February 13th.<\/p>\n

\u201cThank you for all your continued love and support \u2014 we have so much more to look forward to together!\u201d<\/p>\n

Until now, it has been difficult for Australian fans of the brand to shop its range, with many forced to stock up while overseas or spending high amounts for a third-party seller to ship them Down Under.<\/p>\n

\"ProductsCamera IconProducts expected to be on offer to shoppers include the viral Peptide Lip Tints and the Pocket Blushes. Credit: Rhode Skin<\/p>\n

The comments were quickly flooded with beauty lovers feeling ecstatic over the announcement.<\/p>\n

\u201c@meccabeauty you have made my year and it\u2019s only January 9th,\u201d one commenter praised.<\/p>\n

Another fan said: \u201cDreams really do come true!\u201d<\/p>\n

\u201cThe IT girl brand is coming Down Under, I\u2019m so excited,\u201d a third commenter wrote.<\/p>\n

MECCA has become a powerhouse in bringing celebrity brands to shoppers Down Under, with the Rhode announcement following the release of Victoria Beckham\u2019s beauty line across the country in 2025.<\/p>\n

Chief MECCA-MAGINATIONS Officer Marita Burke told the Daily Mail<\/a> the brand was thrilled over the brand partnership.<\/p>\n

\"MECCACamera IconMECCA said they are \u201cthrilled\u201d to be partnering with the model and socialite over the Australian launch. Credit: Rhode<\/p>\n

\u201cRhode isn\u2019t just a bestselling brand, it\u2019s a cultural force shaping how new generations think about skincare,\u201d Ms Burke said.<\/p>\n

\u201cThis brand is leading the conversation that is defining global beauty, so we couldn\u2019t be more excited to welcome Rhode to MECCA and to our incredibly beauty-obsessed community.\u201d<\/p>\n

The full line of Rhode products are available to purchase online<\/a> from February 12.<\/p>\n","protected":false},"excerpt":{"rendered":"The news Australian beauty lovers have been waiting years for has finally dropped: Rhode is launching Down Under!…\n","protected":false},"author":2,"featured_media":401535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,1626,134,1625,44],"class_list":["post-401534","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-au","tag-australia","tag-beauty-style","tag-entertainment","tag-lifestyle","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/401534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=401534"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/401534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/401535"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=401534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=401534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=401534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}