{"id":402062,"date":"2026-01-09T13:31:14","date_gmt":"2026-01-09T13:31:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/402062\/"},"modified":"2026-01-09T13:31:14","modified_gmt":"2026-01-09T13:31:14","slug":"marriott-expands-loyalty-strategy-with-icc-cricket-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/402062\/","title":{"rendered":"Marriott Expands Loyalty Strategy With ICC Cricket Partnership"},"content":{"rendered":"<p>Marriott International announced on Friday that its loyalty program, Marriott Bonvoy, will be the official accommodation partner for the International Cricket Council (ICC) through 2029.The deal covers all major ICC men\u2019s tournaments over the next four years, across Asia, Europe, Africa, and Oceania.<\/p>\n<p>The deal helps Marriott tie its loyalty business to one of the world\u2019s most-watched sports. For the ICC, it brings a single global hotel partner into how fans travel for cricket.<\/p>\n<p>The ICC partnership also sits alongside a broader push by Marriott to make its loyalty program part of everyday life.<\/p>\n<p>\u201cMarriott Bonvoy has always been very focused on being an experiential led loyalty program, rather than just a hotel room transactional point program,\u201d Rajeev Menon, Marriott\u2019s president for Asia Pacific excluding China, told Skift in an exclusive interaction.<\/p>\n<p>What the Deal Covers<\/p>\n<p>The partnership includes every major ICC men\u2019s event between<\/p>\n","protected":false},"excerpt":{"rendered":"Marriott International announced on Friday that its loyalty program, Marriott Bonvoy, will be the official accommodation partner for&hellip;\n","protected":false},"author":2,"featured_media":402063,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[213631,64,63,740,213632,1209,58835,213633,213634,85],"class_list":{"0":"post-402062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cricket","8":"tag-asia-monthly","9":"tag-au","10":"tag-australia","11":"tag-cricket","12":"tag-hospitality-news","13":"tag-india","14":"tag-live-tourism","15":"tag-marriott-bonvoy","16":"tag-skift-exclusive","17":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/402062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=402062"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/402062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/402063"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=402062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=402062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=402062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}