{"id":40467,"date":"2025-08-03T14:22:12","date_gmt":"2025-08-03T14:22:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/40467\/"},"modified":"2025-08-03T14:22:12","modified_gmt":"2025-08-03T14:22:12","slug":"coffee-consumption-surges-as-thai-market-defies-economic-slump","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/40467\/","title":{"rendered":"Coffee consumption surges as Thai market defies economic slump"},"content":{"rendered":"

\"Auramon\n <\/p>\n

Auramon Supthaweethum, director-general of the DBD, reported that 415 new coffee-related businesses were registered between January and June 2025, marking an 8.92% year-on-year increase. All were categorised as small enterprises, with over 33% based in Bangkok, reflecting the continued strength of the coffee market.<\/p>\n

However, financial data over the past three years show flat overall industry revenue, while net profits\u2014particularly among producers\u2014have declined due to rising costs and intense competition.\u00a0<\/p>\n

In 2024, total industry revenue stood at 206.75 billion baht (37.21 billion from producers and 169.53 billion from distributors), representing a 1.7% increase from 2023.<\/p>\n

Coffee shops in Thailand fall into two key models:<\/p>\n


\n\tFranchise\/chains \u2013 Large-scale networks suitable for newcomers to the business.

\n\t\u00a0
\n\tIndependent \u2013 Owner-operated ventures that make up 94.4% of the market. These often include standalone shops, coffee trucks and kiosks, with 1\u20133 branches per brand.

\n\t\u00a0 <\/p>\n

Franchise and chain coffee shops enjoy higher profitability, with an average net profit margin of 17.5% and annual revenue growth of 10%. In contrast, independent coffee shops\u2014despite offering unique branding and high-quality products\u2014earn an average margin of just 4.6%, underscoring the competitive pressure within this segment.<\/p>\n

While the specialty and experience-driven segments still present strong growth potential, entrepreneurs face challenges from cost volatility and market saturation.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Auramon Supthaweethum, director-general of the DBD, reported that 415 new coffee-related businesses were registered between January and June…\n","protected":false},"author":2,"featured_media":40468,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,63,99,4244,35798,35794,35797,164,35795,35796],"class_list":["post-40467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-au","tag-australia","tag-business","tag-coffee","tag-commerce-ministry","tag-consumption","tag-dbd","tag-economy","tag-thai-market","tag-the-department-of-business-development"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/40467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=40467"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/40467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/40468"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=40467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=40467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=40467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}