{"id":407597,"date":"2026-01-12T04:42:10","date_gmt":"2026-01-12T04:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/407597\/"},"modified":"2026-01-12T04:42:10","modified_gmt":"2026-01-12T04:42:10","slug":"pat-rafter-fronts-realestate-com-aus-new-australian-open-campaign-via-72andsunny-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/407597\/","title":{"rendered":"Pat Rafter fronts realestate.com.au\u2019s new Australian Open campaign via 72andSunny \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t January 12 2026, 10:07 am | BY Ricki Green | No Comments<\/a><\/p>\n

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\t\t\t\t\t \trealestate.com.au has launched a new Australian Open campaign starring tennis legend Pat Rafter, created by 72andSunny, as the property platform is unveiled as the Official Real Estate Partner of the Australian Open in a new multi-year sponsorship deal with Tennis Australia.<\/p>\n

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The partnership launches ahead of the 2026 tournament, bringing together two of Australia\u2019s greatest passions \u2013 property and sport \u2013 sparking conversations as Australians make property plans for the year ahead.<\/p>\n

The TVCs, directed by Ariel Martin through Cousin, show Rafter in the crowd engaging with fans between sets and the creative is an extension of realestate.com.au\u2019s current brand campaign, which dials into the relatable truths and conversations Australians are having about property every day.<\/p>\n<\/p>\n

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The AO collaboration will see realestate.com.au connect with millions of tennis fans outside of the typical buying and selling season and will continue recent momentum in audience growth. realestate.com.au receives three times more visits than any other property platform and a record 13.2 million Australians visited realestate.com.au in November.<\/p>\n

REA Group General Manager Audience and Marketing, Sarah Myers, said the AO is a cultural moment that unites Australians and provides a great platform to build brand love and trust: \u201cWe\u2019re incredibly excited to be the Official Real Estate Partner of the Australian Open, an iconic event that captures the nation\u2019s attention and provides an unparalleled platform to connect realestate.com.au with millions of Australian tennis fans.<\/p>\n

\u201cOver the summer months Australians are at home thinking about upgrading, downsizing or making a sea or tree change. Showing up at the Australian Open in a truly integrated way in such a premium environment is an exciting opportunity. We know the national conversation anchors to property and sport so it was the perfect fit to bring our two brands together.\u201d<\/p>\n

Says Tennis Australia Chief Commercial Officer, Cedric Cornelis: \u201cWe\u2019re excited to welcome REA to the Australian Open. The AO is all about bringing people together, and realestate.com.au is a brand Australians know and trust. This partnership is designed with fans in mind, from fun moments around the precinct to creative storytelling on broadcast, bringing another fun, feel-good element to the AO experience for all fans all summer long.\u201d<\/p>\n

realestate.com.au will have virtual on court signage across Rod Laver Arena, Margaret Court Arena and John Cain Arena as well as an onsite activation area at The Village precinct so fans can feel at home at the AO. Over finals weekend, fans can participate in the realestate.com.au Rally for their chance to hit with tennis legends and win prizes.<\/p>\n

Says 72andSunny Chief Creative Officer, Wez Hawes: \u201cProperty is a national pastime in Australia, so celebrating realestate.com.au\u2019s partnership with the Australian Open in the stands felt like a natural extension of the brand campaign. Bringing an iconic Aussie brand together with Aussie tennis legend Pat Rafter helped us spark property conversations in a way that\u2019s authentic, fun and memorable \u2013 and it\u2019s only getting better as the tournament goes on.\u201d<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Pat<\/p>\n

Bespoke, contextual outdoor creative will run in premium high-traffic locations across Melbourne during the AO. The outdoor campaign begins at Melbourne Airport arrivals with baggage carousels welcoming fans to \u2018Australia\u2019s #1 address in tennis\u2019 while a wrapped tram will travel on routes 70 and 75, taking fans to and from Melbourne Park.<\/p>\n

The media roll out through media agency, Kaimera, includes a broadcast partnership with Nine, which will amplify realestate.com.au\u2019s prominence with significant integration during Nine\u2019s coverage of the AO across broadcast, print and digital. As an official broadcast partner, realestate.com.au will feature live in play and sponsor key segments including \u2018Aussies in action\u2019 and a broadcast tour of Melbourne Park.<\/p>\n

Says Myers: \u201cIt was important that we didn\u2019t just put our logo on something, but to authentically bring to life the realestate.com.aubrand throughout the AO with our partnerships with Tennis Australia, Nine and YouTube.\u201d<\/p>\n

realestate.com.au\u2019s campaign will run throughout January during the United Cup, Brisbane International, Adelaide International and Australian Open.<\/p>\n

Client: realestate.com.au
Agency: 72andSunny
Media: Kaimera
Production company: Cousin
Executive Producer: Nick Simkins
Director: Ariel Martin
DOP: Stefan Duscio
Post production: Arc Edit
Editor: Laurence Van Camp
Producer: Sally Quade<\/p>\n

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